StudentShare solutions
Triangle menu

Coffee Shop Retailing - Essay Example

Not dowloaded yet

Extract of sample
Coffee Shop Retailing

The Starbuck coffee still leads its competitor, Costa in the market share. A survey conducted on the market performance of the two brands showed that Starbucks commanded a market share of 27% compared to Costa which commands 15 % of the market while the rest of the market is being shared between the small companies. In rating the market of the coffee with the substitute beverages, coffee in general comes third behind tea and Juice. 70% of the adults in UK takes coffee, 81% take juice while 83 % of the adult population takes tea (Kolk 2012). 2011 is a year where coffee experienced more innovations in its brands. The culture of taking coffee has been entrenched among the UK consumers and it is considered as the luxury which is affordable to all users. The quality of the product has been greatly improved by innovation through product development. The leading manufacturer of coffee is Nestle UK. The company’s product enjoys a market share of 42%. Basically the presence of instant coffee is the major reason behind success of the Nestle Company in the manufacturing sector. The coffee pods also have contributed to the growth of coffee consumption in general (Kolk 2012). Findings A coffee shop serves not only coffee but also tea, light lunch and some deserts. A local coffee shop can attract a large market by ensuring the frequent customers remains loyal. Commitment is required in order to accomplish a successful marketing. Usually most of the marketing and is done through the interaction with customers. Existing customers invite new customers; coffee shops provide a good social experience among the customers thus it is ideal for interaction. Some common coffee brands in the UK markets includes, Maxwell House coffee, Nescafe, Lavazza, Starbucks, Melitta, Kenco coffee among others. The market of these brands has depended mainly on the marketing of the brand. Retailers benefit from brands which have already established in the market. The main coffee brands in the UK market are Starbucks and the Costa brand. The famously world brand (Starbucks) carries the larger coffee market as compared to the Costa brand. The brand has several outlets throughout the country (Kolk 2012). A part from the coffee business, the coffee offers food together with the coffee, in order to increase income and also increase convenience to the customers. Though selling of food stuffs have been expanding among the coffee shop, the challenge is competitions from the established bakers and other competitors in selling the foodstuffs. Research shows that selling of foodstuffs within the coffee shops has been on the increase in the UK market and therefore the trend in coffee shop development has changed the marketing strategies shops rendering the services Quality of services A successful marketing would start with the kind of products and services being offered. Development of a variety of services would beneficial to the coffee shops than sticking to just offering coffee. Variety of services that are customer friendly benefits in expansion since advertisements is more efficient when done orally. Some the benefits that would ensure more customer base is ensuring the customers comfort. Ensuring that every table has a supply of electricity enables the customers to have a comfortable cup of coffee while using the laptops. Other services which are essential in increasing the customers include introducing live entertainment and uniqueness in provision of services. ...Show more

Summary

Coffee Shop Retailing Name Subject Professor Date Introduction For nearly decade, coffee market in the UK nearly doubled according to a research done on the consumption of the product. The brands with chain market command over 3,000 outlets allover the country and a turnover exceeding ?…
Author : juanitajakubows
Coffee Shop Retailing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Coffee Shop Retailing"
with a personal 20% discount.
Grab the best paper

Related Essays

Industry & Market Analysis
Between 2008 to 2010, commercial and residential developments in Smithfield have been rampant. Because of the continuously increasing number of local and international investors in Dublin, rentals of prime offices and retail properties is expected to stabilize in this area (Hollis 8).
12 pages (3000 words) Essay
Costa coffee
Government influences the operations of the companies in UK. According to British Chambers of Commerce, the cost of doing business in UK has increased to 88.3 billion pounds a year because government has imposed 40 new regulations on companies (Chinadaily, 2010).
6 pages (1500 words) Essay
Gloagburn Farm Shop And Coffee Shop
Gloagburn farm shop and Coffee shop INTRODUCTION Gloagburn farm shop and coffee shop, opened in 2003, is beautifully located in Perthshire countryside with a farm shop selling wonderful farm grown products and a coffee shop that offers a delightful homemade menu and organic wines (Gloagburn, 2012).
10 pages (2500 words) Essay
Starbucks Coffee Company
Starbucks Coffee Company is a leading coffee retailer that deals with roasting and retailing of coffee beans, selling brewed coffee, coffee related equipment’s, Italian-style espresso beverages, other cold beverages and some food items.
6 pages (1500 words) Essay
Observation Study of a Coffee Shop
This observational study is focused on the behavior of patrons in at a Starbucks coffee shop. One of the reasons for the study of this location is that I have a passion for coffee, as well as the coffee experience. The second reason had to do with the practicality of the study; behavior of students in a coffee shop near a school can be observed easily and readily.
7 pages (1750 words) Essay
Starbucks Coffee Shop
This essay will first of all analyze the characteristics of Starbucks and then the various activities that take place in the shop from the time that a customer enters the shop till he leaves. After that the criticisms against the service will be discussed and recommendations will be presented as to how the service can be improved.
10 pages (2500 words) Essay
Guildford Coffee shop
This trend has particularly been in coffee purchases. Recently Starbuck, one of UK biggest coffee selling brands announced that it is going to increase its purchase of fair-trade coffee by 40%. This announcement makes Starbucks one of the biggest
1 pages (250 words) Essay
The Impact of Coffee on the Global Marke

The author states that the consumption of coffee is not restricted to a morning breakfast component. In many parts of the world coffee is consumed for different reasons and in different seasons. These include: coffee is often consumed as a stylish drink. This is where the lattes the expressos and the mochas, are involved.

17 pages (4250 words) Essay
Marketing Analyse : UK coffee shop
According to Fin (2013), one tenth of the coffee consumers switched from their previous brands to low cost ones and the cheaper outlets. The trend was seen majorly among the young customers who are more
4 pages (1000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation