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Essay example - Coffee Shop Retailing.
Pages 10 (2510 words)
Coffee Shop Retailing Name Subject Professor Date Introduction For nearly decade, coffee market in the UK nearly doubled according to a research done on the consumption of the product. The brands with chain market command over 3,000 outlets allover the country and a turnover exceeding ?…
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The Starbuck coffee still leads its competitor, Costa in the market share. A survey conducted on the market performance of the two brands showed that Starbucks commanded a market share of 27% compared to Costa which commands 15 % of the market while the rest of the market is being shared between the small companies. In rating the market of the coffee with the substitute beverages, coffee in general comes third behind tea and Juice. 70% of the adults in UK takes coffee, 81% take juice while 83 % of the adult population takes tea (Kolk 2012). 2011 is a year where coffee experienced more innovations in its brands. The culture of taking coffee has been entrenched among the UK consumers and it is considered as the luxury which is affordable to all users. The quality of the product has been greatly improved by innovation through product development. The leading manufacturer of coffee is Nestle UK. The company’s product enjoys a market share of 42%. Basically the presence of instant coffee is the major reason behind success of the Nestle Company in the manufacturing sector. The coffee pods also have contributed to the growth of coffee consumption in general (Kolk 2012). Findings A coffee shop serves not only coffee but also tea, light lunch and some deserts. A local coffee shop can attract a large market by ensuring the frequent customers remains loyal. ...
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