otes and documents from the convenience of their homes, and without having to carry heavy text books.The exact answer to all these problems being faced by different scholars has been solved by LibraTech Company.LibraTech is a Company that deals with information technology and that has tried to come up with a way of solving the reading problem of different individuals.The main objective of the company is ensuring accessibility and reducing unwieldy procedures in reading.The Company is seeking a situation where readers can access any type of book online without any difficulty.With this advanced technology,readers will also be able to read their documents very fast and easily due to the flip-page technology.In addition,eReading will also make articles which normally seem boring to be interesting due to the use of different colors and patterns.Thus,the technology also improves the reading morale of the reader and builds his or her interest.The technology is very convenient and very crucial for any person irrespective of the work that they may be doing. This is because; people can also access novels, travel books and even academic notes using the eReading version. Therefore, any individual who is seeking to access a wide variety of readings ranging from novels and notes to journals, should look no further than the LibraTech Company. In addition, individuals seeking to cut down on the time spent when reading books and manuals should embrace the flip-page technology in order to save on their precious time. Furthermore, the technology will also help them to save on time spend when searching for a book. This is because; as opposed to case where a person has to walk from one bookstore to another searching for a book, with the eReading technology all a person has to do is type the book title and click the enter button to search for it. The product will be named the ‘Read Engine’. The name is very suitable for the eReading technology since; eReading is like a type of formula that is mainly trying to help individuals to enlarge their reading capacity and save time. From Physics, an engine or machine is defined as something makes work easier. Therefore, the name indeed fits the product perfectly since; It is trying to make the reading work easier for all readers. In addition, eReading is also like an engine since it will be managing a lot of data at the same time. It will be being accessed by a large number of persons and thus; it will involve heavy duty running just like any other machine. The other reason as to why I chose this name for the product is because; it is a name that will build curiosity in many people thus; attracting a large number of customers to try out and prove if indeed the name describes it perfectly. The name will indeed create the brand image that the Company is seeking since; it is very unique and intriguing. Therefore, people will want to know what indeed is meant by the name ‘Read Engine’. Consequently, out of curiosity they will end up knowing about the technology and thus applying it in their studying too. Advertisement Plan Target Market In order to launch a perfect advertising campaign, the plan for LibraTech will first have to indicate the key target market of the company. In the use of this technology, generally the product can
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5 pages (1250 words)Research Paper
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