Therefore, to gain their trust the company shall reveal information about their product, and the vision of the company about their customers will entice them to learn more about the company and their products (Okonkwo, 2007). Competitive Pricing In developed countries such as United Kingdom, the competition is very high because many companies are trying to satisfy their customers with discounted prices. Therefore, the company has to make their pricing according to the market price and similar to competitors pricing (Okonkwo, 2007). Global Strategy Brand Architecture and Differentiation It is very important for the company to differentiate its product with competitors and create uniqueness in their product which shall entice customers in repeat purchases. The clarity of the brand message and values are of great importance to the company to avoid confusion in the mind of consumers (Gelder, 2005). Focus on Consumers The company’s strategy should be aligned with the needs of consumers because after all because consumers are at the heart of everything a company does. In order to achieve long term success UW shall develop products that are globally accepted by consumers of different country. The trends of clothing is different for consumers living in United Arab Emirates and different for European consumers (Gelder, 2005). Strategic Partnerships The company shall build strategic partnership with retailers and suppliers to make their products available and easily reached to customers. Co-branding strategies shall also be practiced by making strategic alliance with competitors to offer unique products for kids less than 3 years of age (Gelder, 2005). Optimum Pricing Strategy Penetration Pricing UW clothing shall set special introductory offer while penetrating the market of United Arab Emirates to gain market share. The particular pricing strategy is focused upon setting the price lower initially than intended price established in the market. It will encourage customers to shift to a new product and to make them realize about new competition in the market and to increase sales volume. However, once the desired target is achieved by the company then the prices shall be increased and maintained with the market price. It shall be very damaging for the competitors to cope up with the lower price set by UW clothing which will exploit their market position (Aaker, 2004). According to the long term goals of the company, it shall increase its product line by offering products category which will be priced lower than the market. Therefore, a particular brand extension will be focused upon serving different market segment which has lower spending power under a different brand name. This will provide an opportunity to target each customer base with an intention to increase company’s revenues and to exploit the market of UAE (Aaker, 2004). Pricing Strategy Supports Branding Strategy As initially the pricing strategy will be focused upon offering lower priced products than the established market price, the strategy will support its global branding strategy. The idea is to differentiate its product with respect to competitors by offering a price which makes significant impression in the minds of consumers and will attract
Branding, Pricing, and Distribution Branding, Pricing, and Distribution Domestic and Global Branding Strategy Domestic Strategy Consistent Quality As UW offers product in United Kingdom, its branding strategy shall be based on providing consistent quality products because if a brand of a company fails to make an impression in their own country then it is less likely that the product will become a success outside the country…
Branding involves the logo, the tagline, packaging, the website, and promotion materials – the message through all of these should be consistent because the brand carries a promise. Brand differentiation occurs through psychographic variables (Mitchell and Amioku, 1985).
The company first sold its beer at a lodge that happened to have been located near the company’s factory in May 2000. The company’s humble beginning can be exemplified in the fact that only 60 dollars was used in the company’s expansion process during its first years, a factor that caused the company to mainly operate at a loss for that first year.
With the reality of borderless markets, the strategy would have to be one that that works for both the local and global audience as any dissimilarities or differences there would be questioned. The kind of branding strategy that is to be created for this product will have the following as the main features: It should have a consistency in message no matter what market it is aimed it.
As per the American Marketing Association brand is defined as the design, symbol, sign, term, name or a combination of all of them, which helps the customer to distinguish the goods and services of one seller or a group of sellers from those of the competitors.
This is noble a conference in the sense that it will not be speaking from the mainstream global branding which is marked by the imprints of high-technology and developments. But, rather, it will be highlighting the possibility of something old, something local being a powerful force to reckon with in the global market.
In considering several factors that play their parts in the success of a product in the market, 'branding' is one major component for organizations to work on. Branding is considered to be a major component in the success of a product in the market because it can control consumer decisions.
Brand positioning is how a brand can be differentiated from that of the competitors and how it sits in a market. This describes who the company is, both emotionally and intellectually, and what it aspires to
There are distinguishable characteristics prevalent in all three forms of branding. Branding activities play a vital role in enhancing corporate image. Corporate brand architecture encompasses interaction of one
The distribution strategy to be chosen will be based on the company’s need to manage the availability of the service, and other factors such as pricing and target market. Being a private company, it will mainly target the wealthy citizens of Brunei, which is ranked
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