StudentShare solutions
Triangle menu

Marketing and Distribution Management - Essay Example

Nobody downloaded yet

Extract of sample
Marketing and Distribution Management

Statistics for the company as per the year 2011 showed that the company has 221,726 employees and its assets total USD 135.131 billion. The company’s main areas of products are mobile phones, televisions, semiconductors along with LED and LCD panels. 1 b. Marketing and Selling Concept Marketing is a collective process through which Individuals and groups attain what they require and want by creating, offering and exchanging products and services which considered as valuable with others. The major concepts hold in this perspective is: Selling Concept This Inside-out perspective assumes that people must be sold whatever good or service the firm wants to offer. First it is decided what should be produced and then is selected a strategy to persuade people to buy the decided product. This approach implies that great deals of promotional or selling activities are needed to make the product move through the market to the consumers. The Selling Concept could be summarized as 1) Start with deciding what the firm wants to make; 2) Persuade the customers to buy the given product; and 3) It is aimed at ‘getting rid of what consumers have’. Marketing concept According to this concept, the achievement of organizational goals depends greatly on knowledge of needs and wants of the target markets. Also, these needs and wants have to be satisfied more efficiently than done by the competitors. The Marketing Concept could be summarized as 1) Start with the needs of the customers; 2) Develop the Four P’s of marketing in light of the customer needs; 3) It is about “Having what consumers can get rid of” In practice, Samsung followed the marketing concept after analyzing the needs of consumers who require smartphones at affordable costs with all advanced features. The changes in life styles of consumers are closely monitored and suitable applications are designed to match these needs in every new model. That is why the sales volume of smart phones reached about 40% of sales volume of the company mobile phones category in 2012. 1 b. Market Segmentation and Targeting The segmentation done at Samsung is mainly on the basis of demographics and psychographics. Youth and middle age cosmopolitan consumers of both genders are targeted who belong to middle and high income groups. Novelty seekers, fun loving, extroverts are major personality traits of company consumers segments. The target strategy applied by Samsung is the 'shotgun' strategy according to which a wide range of market segments are covered through creation of many models. In contrast, Apple, which itself is a competitor, offers only a small number of models which are high-profile. In the pursuit of market share, both the companies have managed to mark their geographical presence as well expand it. However, the two companies can possibly come in to conflict inevitably as both get in to the run of trying to generate additional gains. 1 c. Brand Positioning The main positioning strategy of Samsung is to stop consumers just thinking about the product instead start feeling it as part of their personality. Normally when brand is transitioned from the left side of the brain to the right side, its position becomes powerful. i) Samsung has a position of best alternative to Apple iPhone category at economical price. Recent court cases of both companies supported this position as Samsung trying to achieve the leading edge in smartphones market. ...Show more

Summary

Class Date 1. Introduction Samsung Electronics Co., Ltd, having its base in Suwon, South Korea, is a multinational in the electronics industry. This company is a subsidiary the Samsung Group of Conglomerates and according to revenue is the largest technology company in the world since 2009…
Author : gaylorddooley
Marketing and Distribution Management essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing and Distribution Management"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Retail Marketing and Distribution
rs for both personal and non-business use. A retailer or the retail store can be determined as a business entity whose sales volume generally comes from retailing. It can be stated that an organization making its goods and services available to the final consumers be it manufacture, wholesalers or retailer is said to be doing retailing.
20 pages (5000 words) Essay
In class short answer essay.Bus103 Marketing and Distribution Management
Cost-based pricing is a pricing method where the total amount charged on the product or service constitutes the aggregate input factor cost used in its production plus a given percentage of its cost added as a profit margin (Cant 55-65). Cost-based pricing is very appropriate where the production is done in larger volumes or in the case of price-based competitive market.
6 pages (1500 words) Essay
International Distribution and Supply Chain Management
However, since the late 1980s, developments in systems technology and improvements in supply chain management have enabled retail customers to provide their vendors with
11 pages (2750 words) Essay
The Marketing Mix: Distribution (Place) Strategies case 3 marketing 501
Before moving into the distribution channels and the whether or not the company will be successful with the newer channels, it is essential to get a brief overview of the company and the current channels
3 pages (750 words) Essay
The Marketing Mix: Distribution (Place) Strategies slp 03
The company does not adopt any wholesalers, brokers or agents and all the distribution is by the company directly. Wal Mart sells its products through the distribution channel
2 pages (500 words) Essay
Marketing distribution management
Microsoft in my opinion employs both strategies, but if I were to choose, it would be the former which carries more weight. As a leading software manufacturer, Microsoft programs undergo constant
1 pages (250 words) Essay
Marketing distribution management
On the other hand, value-based pricing strategy determines the value of its products or services rather than the cost the company incurred in creating and producing it (Oxenfeldt 107). The company utilizing this pricing
1 pages (250 words) Essay
Marketing distribution management#3
Personal selling employs oral power to persuade and help customers to use Microsoft services and goods. It may entail retail selling, business to business selling or telemarketing. Public relations aim at creating a favorable environment and image of
1 pages (250 words) Essay
This week we explore and network design and marketing concepts as applied to supply chain management. In particular, think of modern distribution networks and how they have changed in the past twenty years. In the old days warehouse jobs were made up of
The focus of this paper is on the driving forces behind smart distribution and while considering port Everglades, evaluates the reasons behind the location of smart distribution centers new large
2 pages (500 words) Essay
Short Story Literary Analysis Essay
Although the narrator acknowledges the murder, he attempts to convince the readers that he is sane and disputes the idea that he is crazy. This essay analyzes the character of this
3 pages (750 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment