StudentShare solutions
Triangle menu

Reflective exercise for studing marketing module - Essay Example

Nobody downloaded yet

Extract of sample
Reflective exercise for studing marketing module

My knowledge on the topic of international marketing has improved tremendously as a result of the classes and lecture sessions. I have learnt that the strategies of marketing for internal businesses have become a crucial and cumbersome task in today’s competitive world. Globalisation is one of the most important contributing factors to international marketing strategies. My information was updated to a much greater extent in the areas of international marketing and its impact on global factors to an organization’s managerial decision making, the approaches of entering new markets, designing and developing new products for international markets, the attributes of marketing research internationally, the marketing mix for international business and a lot more. Our group comprised of three members including me. We had diverse cultural and ethnic backgrounds two of us are Chinese and one belonged to Saudi Arabia. Due to the difference in cultural and religious backgrounds I learnt how to communicate and manage a diverse team. We as a team found out that the business rules of International Marketing are not the same as they used to be few years ago. The reasons behind these change of rules and strategies is globalisation and its associated threats and opportunities. I got the information that due to various factors like increased globalisation, technological advancements and increased role of internet, the competition has increased greatly these days in every industry. Due to this reason, businesses have to adopt newer methods and strategies in order to survive in the competitive world and have a sustainable business. I also got familiar with the difference of conventional marketing and international marketing and due to this I realised that the modern marketers have changed their mind sets for global development. In today’s world the traditional ways of marketing are not sufficient for this reason the marketers and the executives need to be more innovative thinkers, create newer and better ideas to market internationally and possess quick decision making capabilities. The concept of innovation in marketing techniques was also highlighted in one of the lectures and I think this is one of the basic requirements for international marketing methods of today’s world. Examples of innovative marketing techniques are video clips posted on social networking websites and viral marketing. The conventional tools for assessing the decision making abilities of an organization which includes the SWOT analysis and the PESTL analysis are found to be quite different from a global business perspective. Important to note, that I studied and analysed that now more number of factors are needed to be analysed and examined in SWOT and PESTL analysis for a global organization. I would also like to accept and appreciate the skills of my teacher who encouraged and motivated us to learn the concepts of International marketing from a broader view point and effectively implement it in the practical world when possible. The lectures, seminars and the reading materials were adequate enough to bring deeper insight in the students and held up to date information. We also studied and learnt to determine the opportunities present in the global marketing with the help of real-life case studies. Moreover, it was studied that the ...Show more


Reflective Paper on International Marketing Course The course of International Marketing brought a deeper understanding and analytical capabilities in every student of the class. The lectures and the seminars opened new learning opportunities for us including formation of new concepts and removal of old obsolete ones…
Author : julien87
Reflective exercise for studing marketing module essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Reflective exercise for studing marketing module"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing Individual Reflective Report
I was able to achieve my goals as I delved deep into finding out how a launch strategy is usually applied and what are its consequences in the long run scheme of things. My confidence reigned supreme within the concerned ranks, as it assisted not only me but also the group members whom I worked with, in order to complete this marketing report.
4 pages (1000 words) Essay
Marketing module 1 Case Study
Marketing has both a science and an art aspect. Behind all the theory and research, there is a lot of thinking and experimentation involved too. For instance, few products today are launched without feasibility studies and product usability tests that show whether or not the new addition will be well received or not in the marketplace (Kotler & Keller, 2006).
4 pages (1000 words) Essay
Reducing project duration based on trade-offs is known as crashing (de la Garza & Hidrobo, 2006). There are several reasons why the management may decide to reduce the project duration. Project completion at a reduced duration for example, may earn the company a competitive advantage.
5 pages (1250 words) Essay
r, as contemporary consumers become more sophisticated and complex markets, the need for fuller, more realistic portraits of consumer lifestyles is becoming more prevalent for todays marketers. In essence, a deeper need to understand the underlying values and lifestyles of
10 pages (2500 words) Essay
Module : marketing-- Customer Interface
The companys intention to expand its yogurt brand presence to include Sweden is an indication that market conditions and consumer demand for yogurt, on an international
10 pages (2500 words) Essay
Reflective Exercise
In this regard, this essay is written to proffer the learning gained from the study of international marketing and the way it affected one’s personal
4 pages (1000 words) Essay
Reflective exercise
It will help us to live our lives in our current lifestyles in a modernized manner along with protecting the environment. Green marketing can be achieved by improving the means of production as well as producing new products. The producers as well as the consumers
2 pages (500 words) Essay
Therapeutic encounter exercise with reflective piece
In the particular study, four sections were used: findings, facilitators, barriers and one main nursing goal. One patient was used to be the
3 pages (750 words) Essay
Reflective Essay : Service Marketing
These sales are much higher than the sales of jeweler Tiffany & Co. and therefore depict Apple’s success. Amongst its many operations, the back-end and front-end included, Apple believes in being spotless in every move so as to achieve success (Banker, 2011). With
6 pages (1500 words) Essay
Reflective report covering the whole of this module
rt I will mainly highlight my past experiences of learning with regard to my association with a particular module and how it might be beneficial for me in my future endeavours. The module I was associated with mainly includes the aspect of problem solving skills for the
6 pages (1500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Essay on topic Reflective exercise for studing marketing module for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us