Got a tricky question? Receive an answer from students like you! Try us!

Reflective exercise for studing marketing module - Essay Example

Only on StudentShare
Masters
Essay
Marketing
Pages 8 (2008 words)

Summary

Reflective Paper on International Marketing Course The course of International Marketing brought a deeper understanding and analytical capabilities in every student of the class. The lectures and the seminars opened new learning opportunities for us including formation of new concepts and removal of old obsolete ones…

Extract of sample
Reflective exercise for studing marketing module

My knowledge on the topic of international marketing has improved tremendously as a result of the classes and lecture sessions. I have learnt that the strategies of marketing for internal businesses have become a crucial and cumbersome task in today’s competitive world. Globalisation is one of the most important contributing factors to international marketing strategies. My information was updated to a much greater extent in the areas of international marketing and its impact on global factors to an organization’s managerial decision making, the approaches of entering new markets, designing and developing new products for international markets, the attributes of marketing research internationally, the marketing mix for international business and a lot more. Our group comprised of three members including me. We had diverse cultural and ethnic backgrounds two of us are Chinese and one belonged to Saudi Arabia. Due to the difference in cultural and religious backgrounds I learnt how to communicate and manage a diverse team. We as a team found out that the business rules of International Marketing are not the same as they used to be few years ago. ...
Download paper
Not exactly what you need?

Related Essays

Reflective Essay - Explore the Nature and Characteristics of the Marketing Plan Tool
Business plans have numerous benefits for a business. Role and Nature of A marketing Plan Marketing planning engrosses planning operations linked to marketing goals and the varying marketing surrounding (Lamb, et al., 2011, p. 243). Arguably, marketing plan is the starting point for all marketing stratagems and resolutions. Therefore, according to Pride and Ferrell (2012, p. 321), a “marketing plan refers to a written document that acts as a guidebook of marketing activities for the marketing manager”. According to Stone and McCall (2004), a marketing plan generates a structure for the…
10 pages (2510 words)
Marketing module 1 Case Study
This paper will be directed towards describing the target markets and market positioning strategies of two companies having products and services that are similar and belong to the same industry classification. In this respect I have chosen to compare and contrast Wal-Mart and K-Mart, two of America’s most well-known discount stores and indeed Fortune 500 companies worthy of global recognition. Interestingly both of these companies have been in operation for more than 40 years and have seen a lot of ups and downs in the corporate landscape. The Wal-Mart chain is the brainchild of Sam Walton…
4 pages (1004 words)
Reflective Essay
I am a strong believer of the fact that hard work is the key to success and it is for this reason that I chose to work hard for the completion of my objectives. A difficult phase in my life came after my enrollment in a new English University. I was not very well versed with English as I am not a native speaker of English. This resulted in the creation of very tough circumstances for me and I could not cope up with my studies. I had two options from which I could choose a path for myself. I could either choose an easy path by dropping out of university or I could put in my efforts to adapt to…
4 pages (1004 words)
marketing
I found the group activities that were part of the course to be quite stimulating. I will admit that the ‘Functional Presentation’ part of the course provided a greater challenge for me than did the mainly theoretical part of course; however, both sections challenged me to find new ways of learning. I found out that most of the time, businesses in today’s world operate in an environment where customers not only have much more information regarding the available financial services, but they also have greater demands. Financial services have to be offered in environments that meet with the…
8 pages (2008 words)
Marketing Principles - Marketing Module: Tasks "Tip-Top Accessories"
In order to penetrate the market to which am targeting. The adapted strategies will have to meet the local and international standards of marketing. A business philosophy or culture culminates to the actual implementation of the marketing concept. It includes the decision-making perspectives of the organization, therefore, the implementation of the marketing concept. (Kohli and Jaworski, 1990). They added that "a market orientation appears to provide a unifying focus for the efforts and projects of individuals and departments within the organization." For example, in the case of tip-top…
7 pages (1757 words)
Reflective Essay
Flowchart A. Flowchart of front-end operations of British Airways B. Back end operations of British Airways Significance of service encounter Service encounter can also be described as the moment of truth. Service encounter happens when a customer comes in contact with the product or service of a company. It can also be defined as the consumer touch point. In an airline industry there are many service encounters. Starting from information seeking for flights to exit from the destination, a customer is exposed to numerous customer touch points. These touch points can be categorized into front…
5 pages (1255 words)
Reflective Learning Journal
These businesses are faced with various challenges in marketing and each has adopted a different marketing strategy to succeed in the market. In each marketing strategy, technology has played an important role. Pre-Visit Research and Analysis Mr. Miikka Vaahtera, the CEO and founder of Malja Company, did the first presentation. During his presentation, he emphasized on the importance of agency’s roles. The choice of media as evidenced in the presentation was an important tool for the marketing agencies. For instance, electronic sponsorship such as smartphones and internet were going…