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McDonald’s Brand Promise McDonald’s is the leading fast-food retailer globally. It has more than 33,000 retail outlets in 119 countries. The organization promises a standard quality of food with the combination of supreme convenience and customer services.


They have done an appropriate marketing mix strategy over the product, price, place and promotion in order to satisfaction of customers. The promotional activities may have attracted but delivering according to the advertisings is the most critical part of a company. McDonald’s has created a strong brand value by keeping their brand promises. The quick service, get-up of outlets, product quality has kept the things simple for the organization. People choose McDonald’s for several reasons like corporate meeting, family and friends get together, celebrating birthday parties and many more (Schroff and Tresnowski, 2012, p. 113). They had some issues related with health as the maximum Mac food products are junk food that affects human health. McDonalds has efficiently overcome the problems by introducing the health food items like salads and many more vegetarian items in its menu card. Now-a-days people perceive that burger means the Big Mac burger of McDonalds as the company has efficiently drawn the brand promises in customers’ mind. Brand Personality A set of human individuality that is qualified to a brand name is known as brand personality. There are five different traits which measures brand personality such as excitement, sincerity, competence, sophistication and ruggedness. ...
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