• Home
  • Subjects
  • Marketing
  • Does the Mission Statement or Vision of the firm reflect the companys focus on customers

Does the Mission Statement or Vision of the firm reflect the companys focus on customers - Case Study Example

Only on StudentShare

Extract of sample
Does the Mission Statement or Vision of the firm reflect the companys focus on customers

As such, without a clear focus on the consumer, for those interested parties who review the mission and or vision statement, the emphasis that the firm places n achieving a degree of customer loyalty and/or customer satisfaction is something that is not referenced at all. In this way, the firm could most certainly benefit from a recalibration of the mission statement and vision that it currently displays (Zara 2011). Although it is heartening to see the that the firm pays such a great deal of attention to the environment and environmental concerns, completely ignoring the role and importance that the customer plays with relation to the business model is perhaps shortsighted.
Description of the career you considered and why you found it attractive. Choose one describe what academic degrees, business experience, language skills etc that you will need to be successful.
After reviewing the great diversity of careers that are available to the individual interested in a career in marketing, I was particularly drawn to a career in public relations. Public relations and market outreach is a field that interests me because it goes beyond merely marketing a product and directly incorporates elements of social interaction and company representation. In such a way, the individual who works within such a career is ultimately responsible for seeking to challenge public opinion and represent the firm/organization in time of difficulties and in times of success. ...Show more

Summary

For the firm that I have chosen, Zara, what was unique about the firm is that its vision statement and/or corporate mission statement did not reflect the fact that the firm was ultimately focused on the consumer. Rather, the firm chose instead to focus upon the environmental sustainability aspect of it product lines…
Author : dickinikki
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Does the Mission Statement or Vision of the firm reflect the companys focus on customers"
with a personal 20% discount.
Grab the best paper

Related Essays

Choosing Between Wants and Needs
Hence, it is imperative for marketers to understand the way consumers resolve the conflict between their needs and wants. For instance, ordinary pants may function as affordable, useful clothing to skilled laborers, but as trendy, class symbol piece of clothing to wealthy people.
8 pages (2000 words) Research Paper
Introduction Vision Mission Goals Obs Competitors ADI
It designs, manufactures, and markets a wide line of high-performance ICs that incorporate analog, mixed signal, and digital signal processing technologies (Analog, 2011, p.3). It sells its products all over the globe through a direct sales staff, third-party distributors, independent sales representatives, and its website (Analog, 2011, p.7).
4 pages (1000 words) Research Paper
Answer questions
Discuss various mass media advertising tools and its importance. Mass media refers to all the media technologies targeting large audiences through mass communication. The electronic media (well known as broadcast media) transfer information through electronic devices such as radio, film, and movies.
3 pages (750 words) Research Paper
Read the case, and answer the question
This is the only way they could totally make sure of a strong attachment with them by having full understanding of their actual needs. This could not only guarantee adding high value for customer service, but a substantial profit on the company’s part at the same time.
4 pages (1000 words) Case Study
It's Business Ethics term paper. Company report in particular.
From concern for the environment to caring about the safety of its customers, businesses invest considerably a lot of resources in these activities. The activities do not necessarily have to bear any substantial benefits in terms of revenue, or increasing sales, or either growing its customer base, but rather, it is a way in which the business gives back to the community.
5 pages (1250 words) Assignment
Answer questions
Most of the markets within the Western countries began to quickly mature and due to high level of information and choices available to the customers; they became more mature and sophisticated. It became more troublesome to persuade them as they became more demanding (Gronroos, 2004, p.
12 pages (3000 words) Assignment
Reflect and evaluate Apple's marketing principles & practices
The other organic functions include finance and operations; in my opinion, though, these two are important only in so far as they strategically support how the firm meets the demands of the market. The most important purpose of marketing is to determine what the market wants, and to be able to deliver the needed product and/or service with the best quality possible among the competing firms.
4 pages (1000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT