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Does the Mission Statement or Vision of the firm reflect the companys focus on customers - Case Study Example

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Does the Mission Statement or Vision of the firm reflect the companys focus on customers

As such, without a clear focus on the consumer, for those interested parties who review the mission and or vision statement, the emphasis that the firm places n achieving a degree of customer loyalty and/or customer satisfaction is something that is not referenced at all. In this way, the firm could most certainly benefit from a recalibration of the mission statement and vision that it currently displays (Zara 2011). Although it is heartening to see the that the firm pays such a great deal of attention to the environment and environmental concerns, completely ignoring the role and importance that the customer plays with relation to the business model is perhaps shortsighted.
Description of the career you considered and why you found it attractive. Choose one describe what academic degrees, business experience, language skills etc that you will need to be successful.
After reviewing the great diversity of careers that are available to the individual interested in a career in marketing, I was particularly drawn to a career in public relations. Public relations and market outreach is a field that interests me because it goes beyond merely marketing a product and directly incorporates elements of social interaction and company representation. In such a way, the individual who works within such a career is ultimately responsible for seeking to challenge public opinion and represent the firm/organization in time of difficulties and in times of success. Ultimately, it is the challenge of such a position that is attractive due to the fact that many individuals employed in public relations type marketing jobs have had the distinct ability to fundamentally alter the means by which the public views the firm and the ultimate product or service offerings they represent (Laskin 2012). Such is not the norm however but it is a possibility for the individual that works in such a field. With respect to the particular type of skills and knowledge that is required for such a job, the website that was analyzed to inform his report stated that a degree in good standing from a four year university or college was ultimately a requirement. Furthermore, although there was no experience requirement for beginning within such a career, ultimately representing the firm to the public would be something that would most certainly require much experience as well as supreme command of verbal and written skills and exceptionally high quality people skills. Q3) What kinds of jobs are available, where are the jobs available, what types of skill sets are required for international marketing jobs For the most part, the types of marketing jobs that were represented were entry level with the remainder being upper level management positions. As such, there were very few offerings for individuals within the middle of their career with a reasonable modicum of experience. Moreover, the types of jobs centered on promotions and individual store marketing. When building the search query for this particular part of the assignment I wanted to have one that was as broad as possible so that it would be certain to capture even the international opportunities that exist within the field. Almost without exception, the greatest number of international job openings was with relation to the ...Show more


For the firm that I have chosen, Zara, what was unique about the firm is that its vision statement and/or corporate mission statement did not reflect the fact that the firm was ultimately focused on the consumer. Rather, the firm chose instead to focus upon the environmental sustainability aspect of it product lines…
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