A Critical Examination of the Digital Marketing Communication Strategies : The Case of ASOS

A Critical Examination of the Digital Marketing Communication Strategies : The Case of ASOS Essay example
Masters
Essay
Marketing
Pages 3 (753 words)
Download 2
The popularity and prevalence of digital marketing have been increasing immensely with many businesses opting to use this method. This has been due to technological complexity and emergence of complex marketing avenues. Though they may be expensive, most businesses are recording improved performance…

Introduction

This has been made simpler with home delivery approaches incepted in businesses. Secondly, there has been an increased penetration of the electronic money transfer. Consumers have appreciated the handling soft cash and transferring it to various service providers: This is convenient, easy and secure. However, there are some emerging issues with the prevalence of digital marketing and online businesses. The first ethical issue is swindling of cash and online crimes. Many people have lost their cash to fraudulent businesses as the products are not delivered. Secondly, businesses are considered monopolies as they take all the business processes from shipment, transport and deliveries. This renders some people jobless as their work has been taken by other businesses that trade online. Thirdly, pricing issues have emerging with different businesses offering competitive prices (Jobber, 2012:411). As such, businesses that enjoy economies of scale offer products at relatively low prices. On the other hand, market entrants find it difficult to cope with the low pricing as their production overheads are high: In the end, they are pushed out of the market. This does not display a fair market where there are no barriers to entry. Similarly, the environment and economy is an issue that has emerged with the prevalence of online marketing and online selling. ...
Download paper
Not exactly what you need?

Related papers

Digital marketing
Thus digital media has made the buyer savvier. The research was conducted on young adults having a mobile and familiar with Internet. A total of 1000 subjects were approached in Dubai, Abu Dhabi and Sharjah. However, only 884 of them gave valid responses. The research was conducted using the questionnaire as a research tool. The findings reveal that the consumers consider the online shopping and…
Digital Marketing
It also helps a company to increase the brand image and brand value in a cost effective way by making its presence felt to the billions of audiences. The report has been principally focused to depict the advantages of digital marketing. In the context of the online mobile application selling company Mobgets the report will highlight their activeness towards the digital marketing techniques as well…
Digital Marketing Strategies Report for Coca Cola Company
The company zoned its marketing techniques in 1970 to dedicate their product as a representation of fun, freedom and playfulness. Currently, the company operates in 120 countries and serves over 1.3 billion customers daily (Senker and Foy, 2012). The company continues to be the leading marketer of the non-alcoholic drinks world wide. According to Goldberg and WHA-TV (1999), the company’s…
Description and critical evaluation of a company's overall digital marketing efforts
With up to 4.5 million likes on facebook and over 170 thousand followers on twitter, eBay is actively increasing its popularity all around the world. It has a modern website that is quite user friendly, it easy for one to find his or her way around the site be it to buy or sell a phone, a car or an accessory among others. Consequently, its default search engine gives results of all its networks;…
Digital Fashion Marketing
This paper intends to consider brands from four diverse web searches or profiles. The profiles include Burberry (multi-channel retailer), pure player (Asos), Debenhams (department store) and mail order (Very). The study involves assessing of business models and associated service marketing of brands (OKONKWO, 2007). In addition, the shopping quality and experience is used in the assessment…
Digital Marketing
Most organizations seem to be heading towards digital marketing since if is proving to more effective as compared to other methods of marketing (Thomas, & Housden, 2011). Digital marketing refers to the marketing and promotion of goods and services through the internet and other digital means such as television advertisement, computers, digital billboards, Smartphones and any other devices that…
Digital Marketing
is a private organization of US that has its business in the industry of men’s clothing. The company is widely known for its Denim brand of jeans sold across the globe. Levi Strauss & Co. received its first US patent of manufacturing denim jeans or blue jeans in the year of 1873. The company was founded by Levi Strauss and is being controlled by the private owners or descendants of the company…