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Cisco Review Answer 1 The building of a strong brand enables a company to set itself apart from other business and is always considered to be a very important task for the marketing team. However building of a brand primarily depends on the kind of client (which may be an organization or a consumer) to whom the product or service will be delivered.
While many things in the building of a brand is same, building of a brand that supports business to business or brand to customers has slight differences. In building of a brand in business to business context, the priority shall be mainly given to making a strong bonding with the business of the client and in order to make one’s brand to be seen as the most popular choice and the safest brand to do business. In order to build this perception in the mind of the client brand shall aim at building strong and lasting personal relationship with the customer. Instead of going for mass marketing and advertisements, the focus shall be laid on educating the professional buyers about the brand. The professional buyers are used for this purpose because they are well informed about the needs and objectives of the purchase and are interested in buying a product that will enable them to achieve higher revenues at lower cost than the competitors (Anderson, 2008, p. 179). The brand shall also emphasize on a simplified supply chain and logistics to meet the demands of the customers. In building of a brand to consumer the building strategy has to take into consideration a vast number of people. ...
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