• Home
  • Subjects
  • Marketing
  • Assessing the marketing and business capability of small to medium sized businesses (SMEs)

Assessing the marketing and business capability of small to medium sized businesses (SMEs) - Assignment Example

Only on StudentShare

Extract of sample
Assessing the marketing and business capability of small to medium sized businesses (SMEs)

It is necessary as it identifies and rectifies the problems in business practices. The marketing audit efficiently assesses the business performance of a company. The owners of SMEs need to learn and implement the audit for the betterment of their business practices. The government should organize some events or programs related to the awareness and importance of the marketing audit considering the SMEs as the SMEs significantly contribute to countries’ economical development. The SMEs owner can be benefited by such awareness programs. Moreover, it is necessary that small and medium-scale enterprises appoint an external market auditor due to the small size of industry. In order to evaluate marketing planning and performances and establishment of improved and integrated business strategy, the marketing auditor is need to be appointed in a SME.
Conclusion
Without effective assessment of previous business performance, SMEs cannot rectify and improve their business performance in the near future. The above study has clearly stated the potential of small and medium-scale enterprises. Moreover, it is feasible from the research work that effective marketing audit will help structure the marketing budget for sales and marketing activities of specific products and services. ...Show more

Summary

The role of SMEs in social and economical development of developed and developing countries is well established. The small and medium scale industry plays a major role in resource utilization, employment creation, and income generation. …
Author : ckoelpin
Assessing the marketing and business capability of small to medium sized businesses (SMEs) essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Assessing the marketing and business capability of small to medium sized businesses (SMEs)"
with a personal 20% discount.
Grab the best paper

Related Essays

Develop marketing options for small business operations
16 pages (4000 words) Assignment
Virtualization strategy for mid-sized businesses
Additionally, the business continuity requires cautious planning for down time for maintenance or upgrades, dealing with the system related problems that may turn out to be the cause for temporary service disturbance and business application downtime. With the purpose of dealing with such kind of challenges, virtualization guarantees performance optimization by assigning the exact resources for instance, cache, CPU, throughput, bandwidth and server, storage I/O and network to the selected application according to the workload demands and business priorities.
11 pages (2750 words) Assignment
Corporate Social Responsibility for Medium-Sized Companies
The company has 190 employees (165 contracted employees and 25 project-based employees) working in 3 cities. The company board believes in social contribution and fulfilment of social duties. Good social performance can be ‘ensuring good corporate governance, product responsibility, employment conditions, workers rights, training and education’ (Mazurkiewicz), thus, along with primary stakeholders, secondary stakeholders need to be considered as well.
4 pages (1000 words) Assignment
Article on improving training and retention in small to medium sized businesses
According to world bank report, small and medium sized businesses contributes over 55 per cent of GDP and forms 65 per cent of total employment in most countries (Analoui & Karim 2003). In today’s globalized business environment small and medium sized businesses are experiencing challenges in exploiting new innovations and retaining talented and good employees.
3 pages (750 words) Assignment
Small business
(in order of likelihood) that could impact your business.] 9 Legal considerations [List the legislation which will have some impact on the running of your business. For example: consumer law, business law, or specific legislation to your industry. 9 Sustainability plan 10 Market research [What statistical research have you completed to help you analyse your market?
4 pages (1000 words) Assignment
A review of academic research undertaken in relation to Small and Medium Sized Enterprises
2. In 2008, the European Union implemented the Small Business Act for Europe 3. The same act contributed to the improvement of European Union small and medium enterprises. 4. The act increased innovative and creative competitiveness in the small and medium enterprise market.
10 pages (2500 words) Assignment
Small and Medium Business
The funding on many occasions during the recessions seems to be on a difficult side for many of the small scale entrepreneurship. As a result the company often ends up not completely being successful on achieving milestones of growth and expansion they might have anticipated.
20 pages (5000 words) Assignment
Small Business
The small business success depends on the management and business skills. Things to consider in planning a small business like in period picture framing and small craft workshop for furniture business needs a good and effective business plan. According to Prof Johan Strydom 80% of all South African small businesses fail in the first five years of their existence.
18 pages (4500 words) Assignment
Integrated marketing communications plan for 1 year for small or medium business
Information about their sales history, which would be their fundraising history, is not available. Their Facebook Page has a lot of fans, but very few actually participate in the ongoing chatter – for every posting they have, they either
14 pages (3500 words) Assignment
The importance of small and medium business for national economy
There are various disadvantages that may be faced by a particular nation/economy if they do not support or promote their small and medium sized enterprises. The disadvantages of not supporting
2 pages (500 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT