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Why and / or how marketing is important to your information technology management - Essay Example

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Why and / or how marketing is important to your information technology management

In Marketing, comes the area of sales, public relations, advertising, and promotions (Marketing). It is the procedure of promoting and introducing a product in the market, and it boosts up the sales by public buying. However, sales is more of a buying act or the real purchase of goods and services by the customers. (KARADENIZ ).The aim of marketing is to let the product or service is known exceptionally widely and also recognizable Therefore, marketers need to be creative in their area of expertise. Marketing is a competitive field and getting any product known is not easy. Businesses must concentrate more on the customers rather than products. Even though quality and good products are necessary, the public who is buying still need to adjust their personal favorites (Moorman). When more needs of customers are targeted, they will become loyal customers and will bring in potential customers. If you don’t concentrate on the customers and are more products focused, you can lose your valuable customers; and gaining back isn’t an easy job (T.S.). ...
e information technology is vital to business ventures because they play part as a management tool to make the full use of information processing to make services and goods for the sake of profit. Marketing in information technology management means that there are improvements which are a result of using information technology mainly to reduce the personnel’ needed. Obviously, economies of scale are a part and parcel of information technology management. The deploying of information technology has a very optimistic effect on financial condition of the business (The Importance of Marketing). Obviously marketing is needed for information technology management because ubiquitous information technology can never become vibrant in the eyes of the consumers until an energetic marketing force is working behind it. Information technology makes use of management information systems such as networks, hardware, software, and computers to support and automate the decision making and business tasks (Utilizing Information Technology in Innovative Marketing Approaches for Public Transportation). Information technology helps to automate the routine, simple tasks which included programs from word processing to such innovative programs as scheduling, production and also logistics. This is the way that information technology management and marketing work hand in hand for the success of a business. Assurance of quality is also a gift of information technology management as it gives a systematic test to make sure that business is making quality services and goods for its valued customers (Walker). This quality assurance is achieved by marketing firstly, then customer accounting and support and also with product testing. The efficient and effective procedures of information technology ...Show more

Summary

Marketing is vital for any business as it leads to success of any firm. The distribution and production depend mostly on the activities of marketing department. Most people are of the idea that marketing and sales are the same thing but they are relatively very different from each other…
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Why and / or how marketing is important to your information technology management essay example
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