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Why and / or how marketing is important to your information technology management?
Pages 4 (1004 words)
Marketing is vital for any business as it leads to success of any firm. The distribution and production depend mostly on the activities of marketing department. Most people are of the idea that marketing and sales are the same thing but they are relatively very different from each other.
In Marketing, comes the area of sales, public relations, advertising, and promotions (Marketing). It is the procedure of promoting and introducing a product in the market, and it boosts up the sales by public buying. However, sales is more of a buying act or the real purchase of goods and services by the customers. (KARADENIZ ).The aim of marketing is to let the product or service is known exceptionally widely and also recognizable Therefore, marketers need to be creative in their area of expertise. Marketing is a competitive field and getting any product known is not easy. Businesses must concentrate more on the customers rather than products. Even though quality and good products are necessary, the public who is buying still need to adjust their personal favorites (Moorman). When more needs of customers are targeted, they will become loyal customers and will bring in potential customers. If you don’t concentrate on the customers and are more products focused, you can lose your valuable customers; and gaining back isn’t an easy job (T.S.). ...
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