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Essay sample - Advertising promotion
Pages 4 (1004 words)
“I’ll Run for you” is a service which Darla Domke aims to provide to her family,friends and neighbours by running errands for them.Darla has been living in the same area for years and as a result she is familiar with the shop owners…
The business plan for the service is that the target market will hire Darla to perform weekly errands like picking up dry cleaning and grocery shopping, or do one-off errands, such as getting shoes or watches repaired or dropping off library books. The idea is that if Darla performs these tasks, these people will be able to relax and spend more time with friends and family, and enjoy other leisure activities. Issue with the Idea The main issue encountered for implementing this idea was to generate awareness about the service to the target people so that the idea could be implemented properly. Besides this, reaching out to the target customers efficiently was also major issue faced by Darla and her errand service. Solution To tackle this problem proper communication with the target market was essential and to actualise the same Darla had to spend a significant amount of money on advertising. In addition she had to take a call whether she would go for in-house advertising or hire an agency to do the job. The target market for “I’ll Run for You” comprised of a pretty large population in the area and mainly included the people who either led retired or busy lives. The elderly people who were too old for errands, and the professionals who had to travel because of work, had no time to do the errands. ...
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