Organisational Approaches - Essay Example

Only on StudentShare

Extract of sample
Organisational Approaches

Hence, one effective method of capitalizing on opportunities to build strong relationships with a more ethically-focused consumer is utilizing digital platforms to build discourse and engagement about the firm’s efforts to be a superior company in terms of environmental responsibility. Placing online videos on a firm’s website, using social media platforms, blogs and other relevant web content allow organizations to speak directly with their desired target segments which have changed the face of public relations dramatically (Scott 2013). Through digital platforms, companies can build virtual communities with common interests and enthusiasm toward a particular cause or environmental concern that allows the business to become more integrated as a member or leader of these ethical considerations influencing consumption. Marketing research indicates that when a company or its brands maintain characteristics or values that are congruent to the consumer self, it creates much more potent and positive emotional connections to the brand which underpin the construction of consumer loyalty.
To illustrate, one organization constructed a website to draw attention to alleged or known unethical behaviors related to the poor environmental policy of Royal Dutch Shell. This site allows for users to engage in discourse about Shell’s environmental issues, including blogging from previous Shell employees, which enticed more attention by regulators to control unethical environmental policy at this oil and gas leader (Hotten 2009). ...
Download paper

Summary

The essay "Organisational Approaches" focuses on such approaches in the digital environment that could theoretically be effective as a viable model of marketing with emphasis on consumers’ role in constructing these relationships, with an emphasis on tactics used in the oil and gas industry. …
Author : alana73

Related Essays

Consultancy Skill and Organisational Change
The vitally of change is evident in the adjustments made by organisations in their goals. There are several elements that contribute to this observation. External and internal changes are usually the classification maintained by organisations. Categorising change according to impact allows firms to use appropriate measures and techniques.
...
13 pages (3263 words) Essay
Marketing Approaches
Marketing Approaches
...
7 pages (1757 words) Term Paper
organisational strategy and decision making
It has also been observed that the company had set certain strategic directions for future, such as enlarging business in growing economies and empowering its competitive positioning among others. In order to mitigate the strategic issues and successfully attain the strategic directions for future, certain recommendations comprising both short and long-term have been provided. These include adopting, as well as utilising, the strategy of cost leadership and making substantial investments, especially in developing the performances of the entire workforce. Table of Contents Abstract 2...
10 pages (2510 words) Essay
Marketing Approaches
At present, the world economy is passing through tempestuous times, where effective marketing practices have been recognised by every organisation to survive and succeed (Blythe, 2009). During past few years due to intense competitive rivalry it has become challenging for organisations to sustain a strong position in the industry for long time. Certain organisations have prospered in implementing new marketing practices which have empowered them to accomplish astonishing development while others have succeeded in generating high volumes of sales and ongoing growth. Due to economic...
7 pages (1757 words) Essay
Develop Organisational Marketing Objectives: KFC
With this concern, this paper will intend to identify the strategic business plan of KFC. In this regards, the mission, vision and values considered and followed by KFC in its current market trends will also be taken into account. Moreover, the purpose of this paper is to evaluate the efficiency of KFC in relation to its marketing plan. It will also intend to assess the efficiency of this plan in order to achieve the strategic objectives determined by the organisation. Company Overview Kentucky Fried Chicken, which is also famous as KFC is one of the most reputed fast food chain restaurants of...
9 pages (2259 words) Essay
Organisational Creativity
The idea box is a creativity technique used to explore new ideas as well as options. The idea box technique works by nudging the thinker to enhance creative thinking and come up with apposite solutions. I choose the idea box techniques because I have used it in the past. Additionally, the technique enables one to play with different ideas as well as possibilities before coming up with a solution. This ensures that the root of the problem is identified and the most appropriate solution applied. Additionally, brainstorming makes this method appealing, since it does not include any predetermined...
8 pages (2008 words) Essay
Organisational Change Management
D2, being a multinational company that deals with car manufacturing has faced great problems from the surging crisis. There has been a significant fall in demand and prices which has been induced by the crisis. This has also affected the banking system making it difficult for D2 to fully perform its business operations. The Eurozone crisis covers major contributors to the Europe economy and has led to the reduction of the overall credit score throughout Europe (BBC, 2013). The crisis has limited the functionality of D2 and forced it to adopt new approach to its entire management. In order to...
11 pages (2761 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!