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Supermarkets in the United States are continuously competing for a share of the $1.5 billion that Americans happen to spend in their grocery shopping. As a result of the low profit margins that normally range between 1.5 to 2 percent, there exists severe cutthroat competition in the entire supermarket industry (Oz, 229)…
Supermarkets are currently employing a wide variety of various low-tech and high-tech tools in their never ending struggle to try and grab a larger share of the $500 billion that American happen to spend each years on their supermarket purchases (CNBC 2011). The Marketing Strategies and Concepts Used by Supermarkets Supermarkets are constantly trying as much as possible to learn about their customers and their respective buying habits. To do this, they analyze and trail their customers from the moment that they entire the supermarket store using a variety of technological tools such as video monitoring, heat maps that actively track shoppers as they move around the supermarket and the loyalty cards that the supermarkets have given to their customers (Ryals 139). Attractive and appropriate packaging Supermarkets encourage producers to package their products in attractive packaging materials so as to be able to attract shoppers into buying the products. Companies such as Henkel Consumer goods have employed a large team of engineers, artists and technicians whose main role and focus is to ensure that they work on constantly developing the bottle design and packaging. ...
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