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Trap-Ease American:The Big Cheese of Mousetraps - Assignment Example
Author : nschmitt
Pages 3 (753 words)
Trap-Ease America: The Big Cheese of Mousetraps BY YOU YOUR SCHOOL INFO HERE DATE HERE Trap-Ease America: The Big Cheese of Mousetraps Question 1 First, Martha and the investor group require significant market research to be conducted to determine the potential threats on the market…
Secondly, additional consumer-oriented market research needs to be conducted to find out the specific needs of those more likely to purchase mousetraps. A quantitative survey or interviews can be developed with questions relevant for consumer decision-making when buying mousetraps that can be distributed to a large cross-section of different demographic market segments. This approach will help to shape the foundational knowledge of market characteristics to develop an appropriate promotional strategy to gain market interest. An appropriate mission statement will provide knowledge to consumers about product benefits to the purchaser. The proposed statement is “Trap-Ease works with the utmost diligence to ensure innovative solutions to pest control. We strive to quickly and cleanly rid you of your mouse troubles to ensure your lives and work environments are sterile and cheerful”. Question 2 One target market is women, who are known (even if stereotypically) to have a fear of pests and who do not enjoy physically touching traditional spring-loaded mousetraps. Ship owners and associated docking authorities that always have pest problems represent yet another target market with ample resources and needs. Trap-Ease maintains many important, potential target markets. ...