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Nordstrom / Disney Case Study - Assignment Example

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Nordstrom / Disney Case Study

These are geographic, demographic and psychographic, or better known as “multi-segment targeting” (Bui, 2012). Obviously, Disney’s main target markets are kids. However, the company caters not only the kids but the whole family, as well. Disney believes that adults used to be kids at one point in their lives (Bui, 2012). Second, strategy that Disney used according to Bui (2012) is to know and understand the market. Disney makes a connection to its core consumers so that the company can build a relationship to them. In that way, Disney can provide their core consumers different products and services to their own preference and satisfaction. Hence, it connects to the next strategy which is product strategy. In product strategy, Disney connects to its core consumers in a way that their products are “based on delighting the customer” (Bui, 2012). Since Disney has many business segments, Disney caters their core consumers by innovating and continual modernity in their products and services to provide better quality to their target consumers while attracting new customers. In addition, Disney uses effective marketing and promotion strategy to build loyalty to their consumers like social media and conventional media (Bui, 2012). Lastly, Disney’s best way to connect to its core consumers is through expansion (Bui, 2012). ...
Expanding the Disney brand in new ways is not a surprise for this company. Though these expansions provide risks, there are also benefits that the company can have. According to Nahid (2012), the benefits of expanding Disney brand in new ways can attract and gain more customers, increase business’ revenue, develop new process, globalization, and provide quick service delivery to the customers because of the technological change. Hence, expanding Disney brand in new segments can obviously attract more customers at the same time can cater their needs and wants to different aspects. In that way, it can add revenue to the company, as well as provide faster accommodations to the consumers with the help of modernized technology. On the other hand, there are also risks in expanding Disney brands. It can affect its brand consistency, high costs, requires excessive research and development at the same time constant upgrading, needs high investment and it will give a high risk factor in the company (Nahid, 2012). References Bui, D. (2012, May 14). The best of Disney’s marketing strategies. [Web log post]. Retrieved from /2012/05/14/best-disneys-marketing-strategies/ Nahid, N. (2012, November 11). Organization case studies. [Web log post]. Retrieved from Nordstrom Case Study 1. How else can Nordstrom continue to provide exceptional customer service and increase brand loyalty? Nordstrom is known for its exceptional customer service. For Nordstrom to continue providing extraordinary customer service and even increase brand loyalty, they can apply different strategies. Though this company already has one of the best customer services among other businesses, there are other ...Show more


Disney Case Study 1. What does Disney do best to connect with its core consumers? Disney has many marketing strategies being used to connect to its core consumers. These strategies are considered to be the best for Disney to cater its market in any possible way…
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