read the case, and answer the question

read the case, and answer the question Case Study example
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Marketing
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1. How socially responsible is Vermont Teddy Bear? Make sure to fully explain your response. By maintaining a strong relationship with its customers, Vermont Teddy Bear was adding value for them. The case is quite clear about how serious the company takes its relationship with the customers (LHMVTB Case)…

Introduction

The good point showcasing about being socially responsible in the given case is the idea that Vermont Teddy Bear was trying to consider their customers as partners, which is tantamount to the the actual formation of relationship with its customers. In doing so, they only are not going to earn long-standing trust, but above all, the ability on the part of the customers to distinguish the kind of service they provide. Vermont Teddy Bear therefore knew the key to a long-lasting penetration and operation in the market and that is to create a meaningful relationship with their customers, an act that one could potentially consider as socially responsible. Here is another important point how Vermont Teddy Bear has become socially responsible. It was able to support charitable causes (LHMVTB Case). Supporting charitable causes is an indication that the company is trying to involve and consider itself as integral part of the community. It does not stand alone by itself, but has considerable obligations for the people and the community as a whole. In addition, Vermont Teddy Bear strongly adhered to understanding customers’ needs. Criticism concerning its insensitivity was not directly coming from the customers, but from a national agency trying to be closely critical about its products. ...
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