Some call them a place of body massage and some name as a therapy centre or skin treatment centre (Harmsworth, 2004). According to ISPA (International Spa Association), medical spas are institutions that provide wellness care and medical services altogether. Such institutions integrate medical and spa services in order to bring a combined facilitation. Forever Laser Institute Geneva provides combined facilitation. They hire medical practitioners and Spa therapists to integrate medical-spa services for the clients (Tray, 2007). According to Richard Foxx (director at Aqua Serena Spa), medical spas are organizations which have onsite present physician. The physician assures patients physical care and activities related to spa and massaging (Esq, 2004). These days medical spas are been famous with cosmetic procedures. The preference is of the non surgical procedures because they have fewer side effects and carries less expense than any of the surgical treatment or operation (Mayo, 2013). Such medical spas apply Botox, Laser hair removal, microdermabrasion or laser lioplysis procedures. These are purely non surgical and based on dermatological treatment for facial and skin development (Mayo, 2013). Medical spas use Botox procedures for wrinkle treatment, neck spasms, and even chronic migraines which are not possibly cured by any of the surgical treatment (Mayo , 2013). Similarly many of the medical spas adapt microdermabrasion and laser lioplysis procedures for skin treatment and facial development (Cordle, 2012). Literature Review According to the modern literature,
Marketing Literature Review [Instructor Name] Investigation to Establish Consumer Perceptions towards Medical Spas UK Defining Medical Spas In the modern world where there is fashion, glamour and style people desire to have the brightest look and appearance…
Growing social media and networking sites have a huge impact on social commerce. On the other hand consumer motivation or involvement is largely explained by different involvement theories. The emergence of prosumer in recent times is affecting many industries and brands.
Consumers have different perceptions towards food safety. Consumers’ perceptions of food safety have been changing over the years. This change is attributed to many factors including information, changes in income, demographic changes, and food safety policies among others.
As was noted by Purohit & Kavita (2009), the final stage of retailing is the distribution process that takes place from manufacturing of the product to distributing it to the consumers. It deals with activities such as selling of the products and services provided in stores.
The concept of brand image relate to a specific set beliefs about a Baranka. In a major sense, it connotes a quality position in the market. It is vital to note that brand image relates to both mental and emotional image. It occurs after accumulation of contact between the customers and Baranka.
A literature review is developed in order to sufficiently create a background from which to base the research so that what has come before can be integrated into the current avenue of study. This chapter will explore the key areas which are relevant to the aims of the dissertation, including such issues as the attitudes of teachers and the many challenges that they will face in relationship to students with autistic spectrum disorders.
According to the essay The creation of products and services involves the participation of two different types of entities, the producer and receiver of service and products. The impact or effect an advertisement over the mindset of the customer differs from person to person. The impact of advertisement is different for each type of customer.
Marketing also involves the provision of the correct marketing mix which takes the right goods provided for the customers at the right time and the best places within a desirable promotional activity level. The modern market is concerned with satisfying wider needs for customers from different societies.
Finally, it studies current literatures relating to the issues surrounding branding in the technology sector before finally delving into studying branding of tablet computers. The literature review process is depicted
However, from early 1900s, there has been an increase in the usage and acceptance of various employee benefits as a compensation form apart from the direct wages (Rudman, 2003).
Considering the large difference in compensation pay and benefits across the