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An investigation to establish consumer perceptions towards the introduction of medical spas on the UK high-street
Pages 8 (2008 words)
Marketing Literature Review [Student Name] [Course Title] [Instructor Name] [Date] Investigation to Establish Consumer Perceptions towards Medical Spas UK Defining Medical Spas In the modern world where there is fashion, glamour and style people desire to have the brightest look and appearance.
Some call them a place of body massage and some name as a therapy centre or skin treatment centre (Harmsworth, 2004). According to ISPA (International Spa Association), medical spas are institutions that provide wellness care and medical services altogether. Such institutions integrate medical and spa services in order to bring a combined facilitation. Forever Laser Institute Geneva provides combined facilitation. They hire medical practitioners and Spa therapists to integrate medical-spa services for the clients (Tray, 2007). According to Richard Foxx (director at Aqua Serena Spa), medical spas are organizations which have onsite present physician. The physician assures patients physical care and activities related to spa and massaging (Esq, 2004). These days medical spas are been famous with cosmetic procedures. The preference is of the non surgical procedures because they have fewer side effects and carries less expense than any of the surgical treatment or operation (Mayo, 2013). Such medical spas apply Botox, Laser hair removal, microdermabrasion or laser lioplysis procedures. These are purely non surgical and based on dermatological treatment for facial and skin development (Mayo, 2013). ...
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