Strategic audit of Asics Corporation.

Strategic audit of Asics Corporation. Research Paper example
Undergraduate
Research Paper
Marketing
Pages 12 (3012 words)
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The company merged with JELENK and GTO to form ASICS corp. in 1977 and has grown from strength to strength over the years. A strategic audit refers to the scrutiny and reviewing of the strategic management processes that a company employs…

Introduction

It entails evaluating a corporations’ performance measured against its overall corporate (and business) strategy. Companies initiate strategic audits in situations where there is a disparity between its corporate performance and its strategic corporate goals. The corporate and business performance of a corporation is affected by both internal and external factors as well as the activities of competitors within the same industry. A strategic audit is an important tool for company managers and boards to pinpoint problems and hurdles preventing the achievement of their corporate strategic plans. This paper will evaluate the corporate performance of Asics Corporation by appraising the external factors, internal factors, the industry it operates in and its competitors. It will also draw conclusion and strategic recommendations based on the analysis done.
Literature review
Institutions are unable to discharge their corporate governance duties effectively until the boards concerned fully take ownership of the organizations’ strategy by conducting thorough audits much in the same way that financial audits are done (Rabate, 2007). Strategic audits are therefore indispensable tools for helping management and boards make competent and sound decisions about the firm in order to achieve its strategic plans. ...
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