StudentShare solutions
Triangle menu

Strategic audit of Asics Corporation - Research Paper Example

Not dowloaded yet

Extract of sample
Strategic audit of Asics Corporation

It entails evaluating a corporations’ performance measured against its overall corporate (and business) strategy. Companies initiate strategic audits in situations where there is a disparity between its corporate performance and its strategic corporate goals. The corporate and business performance of a corporation is affected by both internal and external factors as well as the activities of competitors within the same industry. A strategic audit is an important tool for company managers and boards to pinpoint problems and hurdles preventing the achievement of their corporate strategic plans. This paper will evaluate the corporate performance of Asics Corporation by appraising the external factors, internal factors, the industry it operates in and its competitors. It will also draw conclusion and strategic recommendations based on the analysis done.
Literature review
Institutions are unable to discharge their corporate governance duties effectively until the boards concerned fully take ownership of the organizations’ strategy by conducting thorough audits much in the same way that financial audits are done (Rabate, 2007). Strategic audits are therefore indispensable tools for helping management and boards make competent and sound decisions about the firm in order to achieve its strategic plans. The performance of an organization in achieving its corporate plans are affected by both internal dynamics such as management, business strategies and key decisions for instance on production methods. External factors that include economic, political, and environmental as well as demographics affect the company’s performance. In evaluating internal factors, the age of the firm, its production processes and competencies, strategy, competencies and strategies in marketing and its management will be the centre of focus. This will be done using business tools of SWOT analysis and PESTEL analysis. SWOT means Strengths, Weaknesses, opportunities and Threats and evaluates both the internal and external environment in which a firm operates. SWOT utilizes an integrated approach in auditing a firm and is one of the most useful and widely used tools to evaluate an organization logically, and if properly used is an important strategic planning tool (Ferrell & Hartline, 2008). External PESTEL on the other hand stands for Political, Economic, Social, Technological, Environmental, and Legal factors as they affect an organization and this mainly evaluates a firms’ external operating environment (Lorat, 2005). Political factors affecting Asics Operating globally in different political environments requires Asics to adapt and abide by business and corporate regulations in countries it has presence in like North America and Europe. These are in terms of taxes to be paid and business regulations. Economic factors affecting Asics Foreign exchange fluctuations greatly affect Asics financial performance, for instance in 2008, its third quarter performance was lower than expected due to large swings in foreign exchange rates. This for instance saw its shares falling by 15 percent (Hall, 2008). The global financial crisis saw its 2010 earnings and revenue fall compared to 2009, after a three-year period of steady rise in revenues (“Financial Times”, 2012). Social factors The world’s populations are beginning to put greater effort into their health and fitness, ...Show more

Summary

The company merged with JELENK and GTO to form ASICS corp. in 1977 and has grown from strength to strength over the years. A strategic audit refers to the scrutiny and reviewing of the strategic management processes that a company employs…
Author : chuels
Strategic audit of Asics Corporation essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Strategic audit of Asics Corporation"
with a personal 20% discount.
Grab the best paper

Related Essays

Strategic Audit for the Body Shop
The first franchisee came up in Brussels in 1978, followed by Canada and Australia in 1980 and in 1983 respectively.In the year 1984, the Body Shop became a public limited company. Presently, the company has presence in 53 nations and has around 2045 stores. Current Corporate Strategies of The Body Shop The company, from the very beginning, tried to present itself as the leader in corporate social responsibility.
11 pages (2750 words) Research Paper
Strategic marketing based on case study Maytag Corporation
Time will come that a company can be said to have already run its course. And that’s what happened to Maytag Corporation. Due to the changing needs of people, the demand for their product has declined, thus bringing in losses for the company. This calls for the company to make a decision in selling the firm.
12 pages (3000 words) Research Paper
Strategic Plan for McDonald's Corporation
This is because the organization’s management has the opportunity of realizing its targets and the way the targets can be achieved. Analyzing the organization’s strengths, weaknesses, opportunities and threats gives any organization the go ahead about what must be done and when it has to be accomplished.
10 pages (2500 words) Research Paper
Strategic and Financial Analysis: FedEx Corporation
Federal Express Corporation (FedEx Corporation) is engaged in the business of providing a wide range of products delivery related services for business entities and individual customers, which include global transportation services, IT related services, and other business services. All these operations are individually operated.
10 pages (2500 words) Research Paper
Strategic Audit for the Body Shop
The products were appreciated by people for their unique qualities. Soon, Anita’s husband Gordon Roddick introduced the idea of franchising the company to establish a global presence. Thus, the first franchisee came up in Brussels in 1978, followed by Canada and Australia in 1980 and in 1983 respectively.
11 pages (2500 words) Research Paper
Marketing Audit
These new products provide mechanism of further growth to the organization. Increasing competition raises the possibility of organization to go for new and modified products; this makes innovation not an option but a necessity for the modern organizations (Stonehouse and Houston, 2013; Hisrich, Peters and Shepherd, 2011; Saxena, 2010).
8 pages (2000 words) Research Paper
Audit Report
(b) The Moorchester shows signs of ill health; it had a lowering in turnover from 2004 to 2005. The Frilton also exhibits poor financial health; its growth is not consistent, it had a setback from 2004 to 2005. (c) The percentage of growth in turnover of Moorchester, The Frilton and Jewry Inn for the entire period 2001 - 2006 are 52, 97 and 198 respectively; in other words their turnover in 2006 compared to that in 2001 are one and half times, about two times and about three times respectively.
4 pages (1000 words) Research Paper
Strategic Audit Project: SWOT Analysis
Leadership. One key strength of Aurora Healthcare is its leadership. Aurora has established numerous councils in order to deliver proper care and effective clinical operations to the patients. These councils
2 pages (500 words) Research Paper
Strategic Audit of Caterpillar Corporation

The author states that the business objectives of the company is to minimize the social, economic, and environmental expenses of rights, as reflected from the sustainability principles. The main types of Caterpillar’s operations are distribution and manufacturing, which pave enormous opportunity to increase the extent of its business lines.

6 pages (1500 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation