SMART marketing Objectives for British Airways
Following the market audit presented above, the following three SMART marketing objectives will be ideal for British Airlines;
• Profitability Objective: The Company can achieve a 35% return on investments by May 2017.
• Market Share Objectives: To secure 65% of the market share in the European Union by May 2020.
• Promotional Objectives: To increase the awareness on the use of energy conservations measures in air travel from the currents 25% awareness to 65% by May 2016. ...