Red Bull stratos PR Campaign - Assignment Example

Only on StudentShare

Extract of sample
Red Bull stratos PR Campaign

To ensure that consumers are aware of the various benefits of Red Bull, the company has established a user friendly website (www.redbullstratos.com). Through this website, the company does not only enhance consumer awareness, but also it indicates the extent to which technology can be used in marketing (Guiltinan et al, 1996). With a headline of world biggest jump, Red Bull website highlights the roles of Felix and the marketing team to portray Red Bull as the source of strength and wisdom. Red Bull Stratos PR Campaign is well displayed through Youtube. In this way, the brand has captured the attention of young consumers who regularly visit internet marketing sites. As a result, Red Bull became a major competitor in the soft drink industry whose leader is Coca-Cola Company. Red Bull Stratos PR Campaign took place on October 14, 2012 in US. Based on the confidence and daring nature of Felix Baumgartner, the brand gives an indication of the level at which brands can change consumer behavior as well as improving their welfare. The major aim of this campaign was to attract new consumers and retain the trust of the existing customers. This goal was achieved through innovation an aspect that is used by most of the market leaders in the international market. ...Show more

Summary

Red Bull stratos PR Campaign Red Bull Stratos PR Campaign One of the notable marketing strategies that Red Bull adopted in its effort to reach more customers and create a strong positive customer-product relationship is Red Bull Stratos PR Campaign…
Author : rmorissette
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Red Bull stratos PR Campaign"
with a personal 20% discount.
Grab the best paper

Related Essays

Report market sells product internationally
The business report would include a strategic analysis of UK as an investment destination for a new player in the beer industry. The report contains a section that analyses the macroeconomic and other aspect of UK including political, legal, economical and cultural aspects.
16 pages (4000 words) Essay
Energizing Red Bull
This research aims to remark the marketing strategies adopted by Red Bull across the globe. There are a number of communication messages that are recommended to pitch during the re-branding communication campaign in this paper. This research describes the advertising strategy for Red Bull to appeal to the mass market.
11 pages (2750 words) Essay
Case Study Evaluation: Red Bull
Sources of this equity include the heavy investment in advertising content that has been created for television, print literature, radio advertisements, event marketing, and even sampling efforts for consumers to taste the product (Keller, 2008). Though it is not the advertising itself that contributes to the equity, it is the impact of this dedicated promotional activity that gives Red Bull much more brand loyalty and recognition.
8 pages (2000 words) Case Study
Holistic brand positioning of NB Entrust
It manages lease, upgrades building and collects rent services. NB Entrust was established in 1990 in UK but by it started operating as a subsidiary of NB Real Estate Company. However, the company currently operates more than 600 NB managed buildings, and it has a premium branded facilities management services.
8 pages (2000 words) Essay
Red Bull Marketing Plan
As a function of this level of research, it is possible for the firm or entity to gain key insights into the best ways in which a given product or product line is able to be integrated and prove to provide an overall increase in profitability. As a function of such an understanding for the need of research and understanding with regards to the markets and the consumer tastes, the following brief summary will detail the market as it exists for Red Bull energy drinks (Solomon 25).
5 pages (1250 words) Term Paper
Red bull
&production Strategy (ERCC Model) 14 Rationale for Proposed Solution &Strategies 14 Recommendation & Implementation 15 References 16 Introduction: Red Bull The energy drink “Red Bull” is manufactured by an Austrian company named Red Bull Gmbh which was established in the year 1987.
16 pages (4000 words) Assignment
Red Bull: Market Analysis
Red Bull: Market Analysis. The world has now entered into an era of conclusive change, unprecedented breadth, scope and pace. Whether in the context of business, economic, political or social environment, every navigational landmark which used to act as a pathway or guide have been obliterated (oasisadvantage, 2013).
7 pages (1750 words) Essay
RED BULL
RED BULL: A Case Study in Brand Equity 1. Background Red Bull energy drink is present in more than 120 countries globally; it has built its brand image as a “functional energy” beverage, which is neither a recreational drink on the one hand, nor a medicinal drink on the other.
5 pages (1250 words) Assignment
Advertising Red Bull
There has been intense criticism in the social media, television and print media about the previous advertisements of the Red Bull energy drink. The most recent was in South Africa which caused controversy among many believers.Most of the catholic leaders have been in the Frontline to influence their followers not to take Red Bull even during fasting seasons since it tries to suggest that the drink is capable of giving someone the power to walk over water.
4 pages (1000 words) Essay
Marketing
Discussion Consumer behavior is the study of people, teams or organizations and the procedures that they employ in selecting, securing, using and disposing goods, services, experiences, opinions, views and ideals to meet consumer needs and the effects that such procedures have on consumers and their beliefs1.
5 pages (1250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT