Got a tricky question? Receive an answer from students like you! Try us!

Internationalisation of Fashion Company in Brazil - Research Paper Example

Only on StudentShare
Research Paper
Pages 8 (2008 words)


This research paper talks about the internationalization strategies in Brazil to be pursued by such famous fashion companies as Ralph Lauren and Carolina Herrera Company. The paper also analyzes the factors that play a crucial role in the process of internationalization…

Extract of sample
Internationalisation of Fashion Company in Brazil

The research paper "Internationalisation of Fashion Company in Brazil" talks about the ways to present a luxury fashion company on the Brazil fashion market and how to successfully expand its consumer.
The internationalization strategy to be pursued should be chosen carefully in order to determine the best approach in the luxury fashion product market. The foreign market expansion is not a new concept. For over two decades, intercontinental development in the trend industry had been unparalleled. The emergence of super-brands has sparked intense competition. The market positioning of some brands makes them more appealing than others. Internationalization can be defined as the sourcing of goods from overseas markets.
Buying from worldwide markets is aggravated by the economic and competitive consideration. Fashion companies seek to obtain gain from a low cost of labor in the underdeveloped economies. The global fashion brand has caused most of the people to look for the most successful brands like the Ralph Lauren and Carolina Herrera. The super brands have left the fashion buyers with little choice but to ignore the lesser known brands. Expansion strategies are important when dealing with recessionary pressure.
The emergence of a cosmopolitan and fashion-informed consumer market has caused global expansion. And technology has enabled online transactions. This led to an amplified union in worldwide lifestyles. This allowed the fashion industry retailers to correspond efficiently with the customers in foreign markets. ...
Download paper
Not exactly what you need?

Related Essays

International Marketing: Fashion Industry
There is a certain group of people who love fashion and they love wearing fashionable clothes. Fashion industry depends upon those people who love fashion, who love wearing fashion. There were many fashion designers in past and many of them are now coming up with their new trends and ideas (Institute for Manufacturing University of Cambridge, n.d.). The global textile industry has been evolving from the year 2005, as most of the countries are now importing their required supplies from various chosen countries, based on the price of supply that are being offered. South Africa is one of such…
8 pages (2008 words)
Fashion Promotion
Taking a look at one of the most mesmerizing perfumes which was created by Dior, J’Adore which was originally made for Dior by Calie Becker, the perfumer somewhere in the year 1993. However the craftsman for the perfume changed and the responsibility was under taken by Francois Demachy who was also the perfume creator for the House of Dior. Francis Demachy enjoyed a very good repute since his past experience was with another luxury brand , Chanel, and was responsible for managing the in-house creation of the perfumes. There is a long history associated with the creation of J’Adore , where…
14 pages (3514 words)
Entry Strategy of IKEA into Brazil
IKEA through its various marketing strategies has created a steady demand for its products. The company also prides itself in being innovative and has managed to get customers to accept products that they would not normally accept through design changes. In the initial stages IKEA expanded its business into new markets outside of Sweden including Norway by direct entry and by acquiring other businesses. However, over the years IKEA has been focusing on expansion of its business through franchising. IKEA now operates over 325 stores which are located in 35 countries. An analysis of the…
6 pages (1506 words)
Fashion Assignment
Along with products, they have entered the services sector too, having cafe’s and hotels worldwide (Fernie et al, 1997; Gindt & Potvin, J. 2013). To best understand the brand design architecture of Giorgio Armani, we fist need to create an understanding of the environment in which it operates. The organizational Map of Armani Armani has diversified into many brand facets, adding more levels to its brands pyramid, with the original Giorgio Armani still at the apex. This shows the pride which it wishes to create for its parent brand, while forwarding its legacy down to the following brands…
4 pages (1004 words)
fashion marketing 3750
Introduction There are many theories and concepts that have been developed and applied to the field of marketing over time. This paper mainly focuses on the marketing mix although, at some point, it gives a reflection on other aspects of marketing. The main focus is with put on fashion marketing. People like fashion. Every human being wants to feel part of the present dispensation in terms of fashion. It is when the appropriate marketing strategies with the good mix is put in place that people get to understand what is new and fashionable thereby pushing them to go for the products. In the UK,…
15 pages (3765 words)
Zara Case Study
Moreover, an analysis of the internal environment is performed to determine the strengths as well as weaknesses of the company. It has been observed that there are certain incidents in relation to adverse treatment of employees that has affected the stability of the company. Moreover, the employees are also perceived to be provided with deprived working environment. These incidents are accountable for hampering the brand image as well as reputation of the company. Furthermore, the strategies of the company are recognised in order to determine their appropriateness. It has been perceived that…
21 pages (5271 words)
2013 Fashion Promotion
With shifting demographics, and augmentation of the internet, the fashion industry is progressively becoming a global and multifaceted business. This characterizes a significant difference in the cultural, social and economic perception of the participant. The result of these differences in magnitude, occurrence and viewpoint is that fashion marketing is dissimilar at the local level, let alone at the global one. This means that for every new player, there is an immediate need not only to look at the existent players and how they have succeeded but also to meticulously plan, and execute market…
11 pages (2761 words)