The research paper "Internationalisation of Fashion Company in Brazil" talks about the ways to present a luxury fashion company on the Brazil fashion market and how to successfully expand its consumer.
The internationalization strategy to be pursued should be chosen carefully in order to determine the best approach in the luxury fashion product market. The foreign market expansion is not a new concept. For over two decades, intercontinental development in the trend industry had been unparalleled. The emergence of super-brands has sparked intense competition. The market positioning of some brands makes them more appealing than others. Internationalization can be defined as the sourcing of goods from overseas markets.
Buying from worldwide markets is aggravated by the economic and competitive consideration. Fashion companies seek to obtain gain from a low cost of labor in the underdeveloped economies. The global fashion brand has caused most of the people to look for the most successful brands like the Ralph Lauren and Carolina Herrera. The super brands have left the fashion buyers with little choice but to ignore the lesser known brands. Expansion strategies are important when dealing with recessionary pressure.
The emergence of a cosmopolitan and fashion-informed consumer market has caused global expansion. And technology has enabled online transactions. This led to an amplified union in worldwide lifestyles. This allowed the fashion industry retailers to correspond efficiently with the customers in foreign markets. International fashion and design companies have succeeded partly because of design excellence, cosmopolitanism and exclusivity (Alexander & Myers 2000). The Carolina Herrera and Ralph Lauren companies have indentified their market niche. The companies target the clients who deal with accessories, garments and apparels. The companies aim at offering differentiated products of high quality (Charles & Gareth 2012). The same market is the target of the rival companies like Loewe. The future of companies like Ralph Lauren and Carolina Herrera and other fashion retailers lies in the internalization strategy. Many domestic markets have been saturated by local brand leading to lessening of profits. Intense local markets competition has caused constraints to complicate the strategic management of these organizations (Charles & Gareth 2012). The rise of global sourcing by fashion retailers and technological advances has made it easy for companies to target the global market (Chevalier & Mazzalovo 2012).
This research paper talks about the internationalization strategies in Brazil to be pursued by such famous fashion companies as Ralph Lauren and Carolina Herrera Company. The paper also analyzes the factors that play a crucial role in the process of internationalization…
The industry revolving around luxury items is unique in the sense it is highly dependent on ‘exclusive’ advertisements to sell their merchandises that target a specific segment of the society. This industry is also well protected and does not easily reveal its internal matters, thus making it difficult to find any information on.
1.1. Nation’s Introduction
Brazil is a country that covers almost half of the continent and shares border with nearly every country in the South America except Ecuador and Chile. Brazil holds fifth place in the list under the presence of Russia, Canada, U.S.A and China in the context of being large, and holds an area of about eight and a half million square kilometers.
For example, the fashion which was very popular in early modern Europe may not necessarily be relevant in contemporary Europe and vice versa. In this paper, we shall discuss fashion and the various negative and seemingly negative effects it has on the different aspects of society.
Moreover, the prospect was specifically and particularly industrial. Moreover, to communicate the councils irresistible regard for the numerous unhealthily emaciated models. However, as Kolb appreciated fashion’s implication is wider than that. Furthermore, as Diane proclaimed, it was distinctively renowned that fashion week had become overtly popular and which get too numerous persons from diverse parts of the globe.
The system of government today is a republic with a multiparty political system and periodical democratic elections. The country’s official language is Portuguese. Brazil is the largest country in Latin America with over 80% of the population been urban.
The majority of Brazilians are descendants from the indigenous people of the country, Portuguese settlers and African slaves; there are also sixty-seven uncontacted tribes throughout Brazil, making up the largest number of uncontacted people in the world.
The progress of any economy is measured by the amount of the foreign direct investment (FDI) that it both receives and places abroad. Of the current transition economies, Brazil comes second only to China as the world’s largest holder of foreign direct investment with a stockpile of $30.8 billion as of 2000.
new markets in their own country in other counties or states, organizations noticing the opportunities in the markets in foreign countries will also enter foreign countries. That is, after getting an idea about the opportunities available in a foreign country, entering firms
According to the paper findings, high inflation is one of the costs that an economy has to pay for expansion. In order for an economy to grow, there is bound to be a rise in the rate of inflation and the same is the case with the economy of Brazil. The growth in the economy in the recent past has kept the rate of inflation high.
Businesses embrace internationalization as a way of increasing their influence and profitability through an expansion of their influence (Kaarna 2010, p560). A number of theories have been developed to explain the process of internationalization for multinational organizations like Google.
9 pages (2250 words)Research Paper
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