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Internationalisation of fashion company in brazil
Pages 8 (2008 words)
Internationalization of Fashion Company in Brazil Name: Institution: Date of submission: The internationalization strategy to be pursued should be chosen carefully in order to determine the best approach in the luxury fashion product market. Foreign market expansion is not a new concept.
Buying from worldwide-markets is aggravated by the economic and competitive consideration. Fashion companies seek to obtain gain from low cost of labor in the underdeveloped economies. The global fashion brand has caused most of the people to look for the most successful brands like the Ralph Lauren and Carolina Herrera. The super brands have left the fashion buyers with little choice but to ignore the lesser known brands. Expansion strategies are important when dealing with recessionary pressure. The emergence of a cosmopolitan and fashion-informed consumer market has caused global expansion. At the same time, technology has enabled online transactions. This led to an amplified union in worldwide lifestyles. This allowed the fashion industry retailers to correspond efficiently with the customers in foreign markets. International fashion and design companies have succeeded partly because of design excellence, cosmopolitanism and exclusivity (Alexander & Myers 2000). The Carolina Herrera and Ralph Lauren companies have indentified their market niche. The companies target the clients who deal with accessories, garments and apparels. The companies aim at offering differentiated products of high quality (Charles & Gareth 2012). The same market is the target of the rival companies like Loewe. ...
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