MARKETING ESSENTIALS MARKETING PLAN FOR PIZZA HUT

MARKETING ESSENTIALS MARKETING PLAN FOR PIZZA HUT Essay example
Masters
Essay
Marketing
Pages 18 (4518 words)
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Table of Contents
Contents Page No
Introduction 04
1. Current Position 04
1.1 Short History 04
1.2 Growth Overview 04
1.3 Financial Overview 04
2. Mission Statement 04
3. Market Share Information 05
3.1 Market Share 05
3.2 Market Growth Chart 07

Introduction

3.1 Market Share 05
3.2 Market Growth Chart 07
4. Market Analysis 08
4.1 Target Market Research 08
4.2 PEST Analysis 09
4.2.1 Political Factors 09
4.2.2 Economic Factors 09
4.2.3 Social and Cultural Factors 09
4.2.4 Technological Factors 10
4.2.5 Legal Factors 10
4.2.6 Environmental Factors 10
5. Market Competitors 10
5.1 Micro Environment 10
5.1.1 Competitors 10
5.1.2 Customers 11
5.1.3 Distribution Channels 12
5.1.4 Suppliers 12
5.2 SWOT Analysis 12
5.2.1 Strengths 12
5.2.2 Weaknesses 12
5.2.3 Opportunities 13
5.2.4 Threats 13
6. New Product 13
6.1 Product 14
6.2 Price 14
6.3 Promotion 15
6.4 Distribution 15
7. Future Marketing Strategies 15
7.1 SMART Analysis 15
7.2 Marketing Opportunities 15
7.3 Market Future: Acquisitions 16
7.4 New Technology and Expertise 17
8. Financial Forecast 17
8.1 First Year Cash Flow Forecast (₤) 18
8.2 First Year Months Balance Sheet (Amount in ₤) 20
8.3 Three Years Projected Profit and Loss Statements 21
Conclusion 22
Bibliography 23
Introduction
Pizza Hut is the world’s leading pizza chain presently operating approximately at 13,000 locations in more than 90 countries. Pizza Hut offers a variety of pizza items to its customers which include its flagship Pan Pizza, as well as Thin n' Crispy, Stuffed Crust, Hand Tossed, and Sicilian. Beside these items, the chain also offers salads, pasta, and sandwiches.

1. Current Position
1.1 Short History
It was 1958, when two brothers Dan and Frank Camey established the Pizza Hut in Kansas.

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