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Global marketing strategy and product launch - Essay Example
Pages 14 (3514 words)
Dinner in the Sky Export to Pakistan from the UK CHANGE_ME [Pick the date] Executive Summary The objective of this report is to conduct a thorough analysis of launching Dinner in the Sky in the market of Pakistan. Dinner in the Sky is a lifestyle brand which aims to provide a rich, memorable and a unique experience of dining literally in the sky…
Besides providing an opportunity to the people to go beyond the ordinary, Dinner in the Sky’s mission is to provide a perfect environment to the customers with friendly services and utmost satisfaction (Mills et al, 2003). The restaurant marks its presence in more than 15 countries (Dinnerinthesky.com, 2012). The focus and the gist of this report would be to present the opportunity which the market of Pakistan presents Dinner in the Sky and to present a marketing plan and an audit of the market in order to successfully launch Dinner in the Sky in Pakistan. ...