The Strategy of Verizon - Research Paper Example

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The Strategy of Verizon

The strategy of Verizon in increasing their business process and evolving new technologies in their business. Verizon is the service provider of broadband wireless communication service to its users. They want to meet the global need and establish new technologies and meet the customer requirement. The primary goal of the company is to reach the top in the market and take the leading position. A SWOT analysis is done on Verizon to identify the objectives of the company. Verizon is transforming its business process and aligning the different segment of its business process with their new strategy. The primary strategy of Verizon is to move to the wireless platform and make their infrastructure capable of giving the internet and wireless service to the cars and automobiles (About Verizon,2016). Verizon is innovating new technologies that would help the company to take a lead position in the future. It has identified that the wireless technology in the next evolution and thus it has quickly jumped into the wireless platform for further development. According to the strategy, they are working on new technologies that can implement and as a result, more than 98% of the US 4G network covered by Verizon (Greenwald,2013). They use the optical fiber cables for faster transmission instead of traditional copper wires. ...Show more

Summary

Verizon is a multinational corporation and had the highest value in the market as a largest broadband telecommunication company. It is chosen for discussion in the report because it identified as a global brand and there is more information available about the enterprise…
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