Strategic Analysis of Netflix

Strategic Analysis of Netflix Term Paper example
Undergraduate
Term Paper
Marketing
Pages 7 (1757 words)
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The study has selected Netflix in order to analyze the given case study. In the first section the study will try to shed some light on business matrix of Netflix. …

Introduction

It is evident from the SWOT analysis, that the company focuses on maintaining consistency in its offered service by using various techniques like customization in terms of DVD selection, decreasing lead time for service quality, offering Blue-ray or high definition DVD to customers, offering wide variety of latest movies and TV episodes to customers etc. It is evident from the above analysis that Netflix needs to think beyond video rental industry in order to expand its business. In long term, Netflix needs to focus on implementing a fully digital streaming of content in order to tap the potential market for online streaming. The company has already invested capital in developing digital streaming facility, hence the next move for the company will be to increase the number of digital titles and generate awareness among customers about digital streaming facilities developed by Netflix.
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