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London Travel Agency Services Marketing - Essay Example
Pages 11 (2761 words)
London Travel Agency is a privately owned company that arranges tours and accommodation for customers across Europe. The company’s head office is located in London, and it has small branches in various European cities like Berlin, Paris and Bern among others. …
The main operations of London Travel Agency consist of laisoning with carriers like road, rail and airlines for booking travel and networking with hotels across Europe for accommodation bookings. The company primarily organizes tours from the UK, but it also takes some direct bookings from its smaller branches in other cities. The main problem that the organization is currently facing is of customer retention or customer loyalty. This is partly due to the growing competition and aggressive marketing by other organizations, many of which are funded by large multi-nationals (Edmunds, 2002). However, London Travel Agency has also invested in advertising and in expanding to provide services to a larger number of locations. The company also provides discounts and additional facilities like redeemable points that can be exchanged for products in foreign cities. In spite of these efforts, the company’s sales are not increasing (even though the marketing department maintains that a large number of new customers are added yearly). The company identifies its main problem as lack of customer satisfaction which prevents the customers from maintaining a long term relationship with the company and also leads to a bad reputation or image for London Travel Agency. ...
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