The growing interest in Chinese and oriental culture including food has spawned a new era of Chinese/ oriental restaurants. China China is a restaurant that wants to offer Chinese cuisine to customers and therefore needs information about the sub industry on a variety of retail aspects. This retail audit will use collected data from a survey on Mandarin restaurant to propose effective marketing methods for China China Chinese restaurant based on the gathered social information. The recommendations will entail decisions on segmentation, location, product ranges, pricing, ambience at the restaurant, customer service, employees, and the necessary work force, a budget, and how the business is sustainable. The recommendations will also cover communications; and thereafter draw a conclusion based on the survey Company background China China is a restaurant business with the intention of establishing in the city of………. The company is entering into a fast growing retail industry of Oriental and Chinese cuisine, which is becoming very popular. The owner of the business is a local with an eye for restaurant investments and no prior experience in Chinese restaurant cuisine. ...Show more
Retail Management Report [Insert Name] [Insert Course Name] [Insert Institution] [Insert Professor Name] [Insert Date] [Author Note If Any] Introduction A retail business is started primarily to generate profits of course with the risk of running a loss; the objectives of the business can be achieved best by carrying out a retail audit to establish the best way to position the business and utilize available resources for maximum returns say Birn (2004)…
The report tries to analyse the reasons behind the poor financial state and performance of the company. It would also try to investigate the possible reasons that may have led to Capital 04 becoming unprofitable. This would include analysing the business model of the company and would try to find any gaps in the business model that may have led to this situation.
This report looks into the basic importance of having a risk management process in the retail store. The processes will involve risk identification, assessment, risk mitigation, impact reduction and the various contingency plans. Similarly the paper explores major areas of risk for the store such as Information technology, Facilities and Retail.
tegy 16 SWOT Analysis of Harrods 16 5.Comparison 17 6.Conclusion 18 Strategic Retail Management in Competitive Environment 1. Introduction Advancement in technology and emergence of new markets due to globalization has significantly changed the outlook of the retail industry from the past few years.
A significant factor that contributes to Tesco’s business success lies behind its management’s ability to manage its supply chain system. To avoid reaching the decline stage in business cycle, Tesco decided to expand its business outside the United Kingdom.
Marketing is a customer oriented business phenomenon that involves accomplishment of the need of both internal along with external customer. It also entails to balance the requirements of stakeholder of the organisation. Marketing objectives and strategies are developed with an intention of meeting corporate objectives.
Barclays Bank was the first bank to install Automated Teller Machines (ATM), which proved to be a vital development in the technology thereby enabling the financial institutions to serve their customers 24x7. The main focus of the bank is satisfying the needs of their customers which they believe to be of utmost importance for their survival in the future.
There is no evidence that Zara or Peacocks is seeking, currently, the same celebrity endorsement opportunities of H&M, which is generally a very expensive financial investment. However, H&M has achieved much better co-branding status among competition by using actors and other famous figures that have similar values and characteristics favourable to the youth target markets.
Also it is important to know that hat type of an image would a retail store project for its customers in the target segment harbor and what Retail Market Strategy needs to be applied.
Positioning of a retail store is important because usually people are buying brands when they come in a particular retail store.
Clever and witty phrases combined with overt messages of youth sexuality pervade Abercrombie’s marketing strategy, through which the store’s executive leadership appears to believe that this marketing focus is the key to building youth buyer loyalty and increasing
12 pages (3000 words)Essay
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