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Ford Motor Group - Henry Ford
Pages 6 (1506 words)
Table of contents 1. Introduction 2 2.0 Findings 2 2.1 Entrepreneurship 2 2.2 Marketing 3 2.3 Organizational culture 4 2.4 Motivation 5 3.0 Conclusion 6 4.0 References 7 1.1 Introduction The report focuses on Ford Motor Company and it will discuss factors that have contributed to the success of the company from an entrepreneurial point of view.
Major points discussed in the report will be summarised at the end of the paper. 2.0 Findings Ford Motor Company was founded in 1903 by Henry Ford and it specialised in manufacturing automobiles. The company rose to prominence when it invented the Ford T model which attracted a lot of customers after being launched in the market. This inspired the founder to use his entrepreneurial skills to devise strategies that could improve the production process of the vehicle so as to be in a better position to gain a competitive advantage over other players in this particular case. The report will analyse the strategies used by the founder in order to establish the extent to which they contributed to the success of the company. 2.1 Entrepreneurship Basically, the concept of entrepreneurship can be defined as the process of searching the business environment to identify business opportunities for improvement or start-up enterprises to mobilise resources as well as to implement actions to maximise these opportunities (Bowler, 1996). To a larger extent, it can be said that entrepreneurship is learnt behaviour where it can be seen that profitable business opportunities are realised after carefully scanning the environment. It is important to determine the strong and weak points before starting up a business. ...
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