StudentShare solutions
Triangle menu

Export marketing (US market) opportunity for UK based energy drink - Assignment Example

Not dowloaded yet

Extract of sample
Export marketing (US market) opportunity for UK based energy drink

This has resulted in the evolution of a new pattern of consumer behaviour from consumers of various new and emerging economies. It needs to be mentioned that in order to meet the growing amount of diverse needs of the customers, the setting up of global trade processes is very essential. It is of utmost importance that global trade is highly necessary as it helps in satisfying the needs of the customer while generating strategic benefits for the firms (Seyoum, 2000, p. 7) Discussing in details about the requirements of this project, it has to be brought into notice that the current focus is to develop an intensive evaluation for the opportunity related to exporting for a particular product. For this assignment, the product that is being selected is the UK based product Lucozade. While introducing the product Lucozade, it has to be mentioned that it is an energy drink, which promises to meet the varying calorie requirements of athletes, sports professional as well as fitness conscious individuals. The project focuses on identifying the opportunity related to attaining business growth by entering a new overseas market like the United States. So, the main motive of the project is to identify the export opportunity of Lucozade from the UK to the US. Justifying the choice of country It is important to mention that while selecting a market for exporting of products, the focus is on identifying the various prospects associated with it (Zou & et.al, 2009, p. 32). In the times of increased economic uncertainty as well as various other macroeconomic challenges in various corners of the world, it is highly interesting to mention that the market demand for energy drink products is growing various developed as well as developing markets. As of the recent times, the energy drinks is considered as a growing sub category of soft drinks in various global markets because of the increased focus of masses around the world to lead a healthy and fit life. It has been estimated that the global health drinks market is estimated to attain a growth rate of around 35% by the year 2016 (Russell, 2012). As per market based region specific forecasts, it has also been found that the markets of Asia, North America and West Europe are expected to grow the most (Business Wire, 2013). As per an OECD sponsored report dated in the year 2012, it has been found that the United States leads the world in regards to mass obesity (Obesity Update 2012, 2012, p. 2). Source: Obesity Update 2012, 2012, p. 2 It also has to be said that in the United States, the obesity has grown in the range of 4 to 5% on an annual basis (Huffington Post, 2012). Source: Chou & Kane, 2012 Data backed statistics also indicate that around 68% of the US population are possibly overweight or obese (Chou & Kane, 2012). However, it is of increased importance to highlight the fact that due to an increase in obesity numbers, there has been a growing consciousness amongst the masses around the world to stay fit and in shape (Johnson, 2012). Talking on this note, the fact of increased consciousness in regards to obesity in the US market also has to be taken into consideration. Records of previous sales reveal that the sales of the energy drinks are ...Show more

Summary

While designing the entry strategy for the UK based energy drink, various aspects of political, economic, social etc has been taken into account. Also the strategic analysis identified the internal and external threats associated with the company…
Author : ferne44
Export marketing (US market) opportunity for UK based energy drink essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Export marketing (US market) opportunity for UK based energy drink"
with a personal 20% discount.
Grab the best paper

Related Essays

UK marketing analysis
Economic While discussing the market prospects of the UK region from the economic point of view, it has to be said that the nation of UK forms a core and vital component of the group of entire Euro zone. The Euro zone which comprises of many small western nations like Greece, Spain, Portugal, Ireland, France, Germany etc has been under constant crisis over the last couple of years because of build-up of huge amounts of government debts in the previous years.
20 pages (5000 words) Assignment
Marketing Plan for Sports Drink Container
A marketing plan of a company needs to have a vision and a mission statement of what it wants to become. The mission statement will guide strategists in the company of the kind of activities it will pursue. For KBP, (THE ASSUMED NAME), the following mission/vision, marketing plan and strategies are discussed: Vision Statement: KBP strives to be a leading company in the energy drinks sector through its responsiveness to the sports’ needs.
3 pages (750 words) Assignment
The development of an export market
Distribution Costs 12 References 13 I. Introduction The paper details plans for the development of the US as an export market for Lucozade. As a product, it is currently in production in the United Kingdom, and as a brand it represents a slew of sports drinks and related drinks owned by GlaxoSmithKline, the global pharmaceutical giant.
11 pages (2750 words) Assignment
Investigate the Potential Opportunity of Marketing This Brand In the UK for a Pharmaceutical Company
The report analyses the external and internal environment of UK with the help of the technique of marketing audit. aWith the help of SWOT analyses, the strength, weakness, opportunities and threats of the organization of Bursti is recognized in the markets of UK among other players. The paper acomprises of certain recommendations about the strategies and policies that might be taken by the organization of Bursti.
10 pages (2500 words) Assignment
Research Methodologies Applied To Evaluate The Impact Of Stimulant Energy Drink
Objectives of Our Study and the Study Design The objective of the study was to found the effect whether our new launch energy drink pink cow will be better than the current market leader CML in terms of giving people more energy and keeping them awake.
3 pages (750 words) Assignment
Export Managing
The over riding aim of this case study is to evaluate and judge whether there would exist a 'triple win situation' where the producers, the farmers and the states own agro-dairy farming is given a boost by a deeper penetration of products into the U.S market.
6 pages (1500 words) Assignment
New Energy Drink
To begin with, a financial plan related to the development of the new energy drink will be discussed. Considering the features of the product, different costs related to the project will be analysed. Later on marginal
11 pages (2750 words) Assignment
Select a company or a product and evaluate an export marketing (US market) opportunity for them
The evolution of a global world has resulted in the faster evolution and rapid implementation and acceptance of various globalized trends in various developed as well as new economies. This has resulted in the
7 pages (1750 words) Assignment
Discuss the findings of the OFGEM report with regards to the UK energy market; and discuss if more competition between the big six UK energy firms may benefit UK consumers
anization in 2014, the effectiveness of the energy sector in the United Kingdom and the level of competition in this market are found to be inefficient and may lead to the creation of more difficulties and constraints for the consumer groups in this sector. Therefore, the OFGEM
6 pages (1500 words) Assignment
A new health drink based out of fresh juices
Thus, consumers have the opportunity of getting five servings of meals from one bottle of Fruit-shots. Most of the college students and young working professionals are very busy and
15 pages (3750 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation