PRODUCT REASSESSMENT

PRODUCT REASSESSMENT Research Paper example
Undergraduate
Research Paper
Marketing
Pages 6 (1506 words)
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Title: Product Reassessment. Name: Course: Tutor: Date: Executive summary In the recent past, organizations have adopted a way of increasing productivity when faced with economical, social, technological or environmental changes and that is through change management…

Introduction

In this article, I will use an example of a company called Bodywise Health spa. Bodywise Health spa is an organization offering a complete day spa and body workout experiences to small medium sized businesses that offer health services to their employees. The spa will offer massage in different variety of styles including traditional massage, deep tissue work, hot stone massage, pregnancy, reflexology, sports and others. (Bplans, 2010). Treatments on body and face using the best products such as Pevonia’s Anti Free Radical Treatment and Vitamin C Antioxidant Facial are offered by the health spa. The latter also uses special latest techniques and anti aging products. The challenge The product to be marketed by Bodywise Health spa will include body creams and jellies, which have different purposes on the body. The spa’s mission is to ensure that the client get their value work through quality services. The ultimate goal is to ensure that the customer does not only comes back once but more and more often, not forgetting other referrals. The spas main strategy is to use any opportunity available in the market their products and services to customers. Best products on creams and lotions will be used. A classy environment that is relaxing, comfortable and enhanced by smooth music, lighting, decor will be available. Feedback mechanism will also be used to get client’s needs (Afuah, 2004). ...
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