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Name: University: Course: Tutor: Date: TOPIC: BOOK REVIEW Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Author: Barry Libert Publisher: John Wiley and Sons Publication Date: September 10, 2010 ISBN: 0470890258, 9780470890257 Length 256 pages Subjects: Marketing, Business and Economics INTRODUCTION The author Barry Libert writes this book asserts that it is the time for businesses and companies to join the social nation in order to become successful.
Therefore the author tries to bring out that the use of these social tools has significant importance in improving business operations and more importantly creating your own social nation and individual, manager or a team leader. The book is generally written on the marketing, business and economics point of view. In these identified perspectives in which the book is written a social assessment of employees, managers and leaders is provided where they can evaluate scientifically their personal competencies and social skills. The author brings a conceptual framework of this relying on well-known case studies in the corporate business world on how the social principles and practices can be adopted by businesses in order to succeed. The author gives information, explaining and convincing the readers and the audience that the underlying social strategies and principles are very essential to the organization. ...
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