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Marketing Assignment: Audience Profile Table of Contents Introduction 3 Brief Analysis 4 Audience Analysis 5 Conclusion 11 Recommendations 12 References 14 Introduction The Berry Powerful Smoothie Company is a UK based company involved in manufacturing and marketing of organic products.
The potential customer for the company has been divided into two groups, one group is males and females aged between 19 to 35 years who are single or live together with a partner (no children); the other group is young families with children, where the parents are aged between 25 to 40 years. On the basis of the findings, the following table has been created to illustrate the products and its market more clearly. Product Product Depth SKU Target Market Organic Smoothies Blackberry and Blueberry Cranberry and Red Currant Wild Strawberry and Red Cherries 750 ml cartons 200 ml plastic bottles Males and females aged 19-35, who are single or live together with a partner (no children). Young families with children, where the parents are aged 25-40 Brief Analysis The age group (19-35 years) have always been the potential target customers for fast food products. Similarly, marketers of ice-cream products such as Smoothies, target this age group. Reports also reveal that ice-cream and its related products are witnessing high sales figures (Mintel, 2012). This category of product is mostly consumed by the age group 19-35 years. Those who are single or live together with their partners are likely to spend more time with their friends. They also visit restaurants or fast food outlets more than any other age group. In addition, the survey revealed that most of the respondents of this age group have a positive attitude towards the product. ...
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