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Essay sample - Marketing Strategy Proposal
Pages 8 (2008 words)
Marketing Strategy Proposal Name: Institution: Date of submission: Starbucks company restaurants have always been the best place where many coffee lovers get a cup of the world’s best coffees. It is a well known international coffee house chain in the world, with over 17,000 stores in over 50 countries (Williams & Curtis, 2006)…
Mostly strength and weaknesses involves the evaluation of factors related to internal business capabilities, Opportunities and threats keenly deal with the external factors that somehow affect the business. Companies always design a strength assessment to measure their competencies.Here, a business thoroughly evaluate its marketing and promotion objectives for it strength based on its internal capabilities (Lussier, 2012). To optimize the development occurring in the beverage market, Starbuck has failed to perfectly match its strength to the existing opportunities. With its reputation of producing high quality products, which attract potential customers daily, the company has to effectively assign resources to exploit this business. Starbucks need to develop efficient strategies that inform its potential client of its reputation for quality and its close proximity.Secondly, Starbucks should ensure it gives its best sales representative the responsibility to sign up new businesses it has created with its new customers. The company should intensively research on its new prospective customer’s preference (Levy & Weitz, 2007). This will help it appear as if there is a natural match with the new customers thus increasing their loyalty to the company’s product. ...
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