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Research Proposal on Marketing Mix Name Course Institution Date of Submission Introduction Marketing is a business concept that involves creating awareness of the products and services offered by a business enterprise. Every business enterprise involve in marketing as a way of retaining the existing customers and attracting new customers (Iacobucci, 2012)…
Deeper analysis of the marketing mix will provide an adequate understanding of the concept hence accurate strategies. The following is a framework that will aide in conducting studies on marketing mix. The framework provides the rationale, research questions and objectives, review of literature, methodology, and ethical problems. Rationale Contemporary business organizations continue to experience increased competition hence the need to have effective marketing strategies. In order to make a marketing strategy effective, there is need for every stakeholder involved to ensure that various components of marketing are protected (Iacobucci, 2012: 116). The main components of marketing include product, price, promotion, and place. Every effective market strategy balances between the product, price, promotion, and place. A poor balance or composition of each of the four components definitely leads to ineffective marketing strategy (Wenderoth, 2009: 52). Imperatively, effective marketing strategies continue to appeal to many customers (Meyer, 2010: 78). ...
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