StudentShare solutions
Triangle menu

Internship Report - Agency operator - Essay Example

Not dowloaded yet

Extract of sample
Internship Report - Agency operator

This paper highlights the focus on a new area of UK, where there is no activity for AVIS auto rental. Further into the paper, it discusses the product design which will be useful to cater to the needs of the consumers of Oxford Street and generate revenues for the company. It then proceeds to focus on focus on the basic 4P’s of marketing – Product, Place, Promotion and Price. An effective pricing is very important in this case. There are multiple numbers of competitors that are buzzing around in UK, and have the potential to pick the same spot as a battlefield. So fixing a highly competitive and affordable price to occupy the share of minds amongst the consumers and high brand recall is very brilliant. The paper, further down the line, also focuses on ways and means to market the route and location of the service in order to make the consumers aware of its offerings. It also brings into focus the possible staffing of employees to maintain an efficient manpower base. And finally, it also discusses the operational details and aspects that are required and considered vital for the efficient delivery of the product.
Contents
Executive Summary 2
Market Overview 4
About the Company 4
Designing of the Product 5
Marketing Strategy 5
Product 5
Place 6
Promotion 6
...
Car Rental is a very profitable and popular business in the UK and western markets, as people with increasingly high disposable income and the ability to purchases the rental services are growing in number every year. The car rental industry is basically categorized on the basis of either location or by the type of customer availing the service (Researchandmarkets, 2010). The recent times have been a little challenging for the business of car rental in the UK. As per reports by various UK based market research agencies, the car rental industry suffered a setback during the year 2009 and the setback continued till then. The reason being is simple. Ever since the global economy went into a credit crunch, which was triggered by the collapse of the famed Lehmann Brothers, the spending on rental services worldwide took a hit. As a part of the picture, UK’s car rental agencies also suffered to some extent during that time. Around the year 2009, people all over the globe preferred to check their spending habits and preferred to save their finances instead of spending and splurging by going on holidays, tours or romantic getaways to foreign countries. This change in global consumer behavior shrank the profit margin for the car rental companies as there has been a significant decline in the amount of revenue that was being generated by providing rental services to the middle class tourists coming from various locations across the globe. Also, the recent slowdown due to the Euro crisis in the west has also brought in a significant change in customer’s preference. The customers whether organizational or private individual are looking for cost effective and flexibility in services provided (The Institute of Transport ...Show more

Summary

Executive Summary
Auto Rental services all across the world is a very lucrative business opportunity as it always caters to the basic needs of conveyance for a human being.
Author : greenfeldermega
Internship Report - Agency operator essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Internship Report - Agency operator"
with a personal 20% discount.
Grab the best paper

Related Essays

Internship Report
Theory-Based Solutions/Implementation Plan 13 D. Analytical Section 2 16 1. Description of the Manager 16 2. Leadership traits 17 3. Business Theories Which Support These Types of Traits 19 4. Impact of manager 20 E. Report on Goals 21 F. Self-Assessment Section 22 G.
20 pages (5000 words) Essay
Internship report
It pursues these goals by undertaking a variety of activities including, among others, advocacy, litigation, research, fact finding and trial observation missions. The priorities of the FIDH are determined, every 3 years, at the Congress; an event convening around 400 representatives of all member organizations and partners of the FIDH.
17 pages (4250 words) Essay
Report about internship at Travel Agency
My internship experience was spread over a period of one month, in which I was expected to work alongside the Travel Service Specialist of the agency, in order to learn from the position holder himself, and gain ‘on the job’ experience. Though the formality of the internship entailed that it would be hardcore and an ‘on the job’ training experience, I realized it pretty soon that it was going to be a fun filled experience as well.
6 pages (1500 words) Essay
Internship Report
how to use Bloomberg API especially interesting since these help you pull market data from Bloomberg into Excel, and I actually ended up using this function a lot during the internship. From the third to fourth week, there were the training courses for summer interns to attend.
4 pages (1000 words) Essay
Report about internship at Travel Agency
My internship experience was spread over a period of one month, in which I was expected to work alongside the Travel Service Specialist of the
6 pages (1500 words) Essay
Internship Report
Prior to the commencement of my internship with the dining club, I had a number of expectations that I though would be beneficial and important in my skills development and my competency acquisition. They include the
7 pages (1750 words) Essay
INTERNSHIP REPORT
Since, this is the organization where I had completed by internship program; I will be briefing about my job role and the valuable experience I achieved while
18 pages (4500 words) Essay
Internship report
The aim of the sessions was to improve on my networking skills which I had learnt in class. It was a practical setting where classwork was tested. Creation of effective external communication was the essence of my work. This was to enable the company attract more
6 pages (1500 words) Essay
Internship report
During the internship, the intern was able to interact with the department manager and other employees working at the department. The intern was able to participate in the department’s programs and even conduct some of them.
40 pages (10000 words) Essay
Internship Report
This is the first report about the internship for the activities undertaken within the first week and this essay gives the internship needed to complete the project, the activities that have been completed so far and the training which the author has received from the internship.
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation