Internship Report - Agency operator - Essay Example

Only on StudentShare

Extract of sample
Internship Report - Agency operator

This paper highlights the focus on a new area of UK, where there is no activity for AVIS auto rental. Further into the paper, it discusses the product design which will be useful to cater to the needs of the consumers of Oxford Street and generate revenues for the company. It then proceeds to focus on focus on the basic 4P’s of marketing – Product, Place, Promotion and Price. An effective pricing is very important in this case. There are multiple numbers of competitors that are buzzing around in UK, and have the potential to pick the same spot as a battlefield. So fixing a highly competitive and affordable price to occupy the share of minds amongst the consumers and high brand recall is very brilliant. The paper, further down the line, also focuses on ways and means to market the route and location of the service in order to make the consumers aware of its offerings. It also brings into focus the possible staffing of employees to maintain an efficient manpower base. And finally, it also discusses the operational details and aspects that are required and considered vital for the efficient delivery of the product.
Contents
Executive Summary 2
Market Overview 4
About the Company 4
Designing of the Product 5
Marketing Strategy 5
Product 5
Place 6
Promotion 6 ...Show more

Summary

Executive Summary
Auto Rental services all across the world is a very lucrative business opportunity as it always caters to the basic needs of conveyance for a human being.
Author : greenfeldermega
Save Your Time for More Important Things
Let us write a custom essay on your topic
"Internship Report - Agency operator"
with a personal 20% discount.
Find out more

Related Essays

BBDO agency project
The author of this report will demonstrate the opportunities that exist for the McLaren brand in the United Arab Emirates. The target market represents a significant consumer segment that remains highly receptive to the McLaren brand and displays high purchasing intention.
8 pages (2000 words) Research Paper
Internship Report Paper ( Mos Kaffee GmbH )
The business organization is a newly established German limited liability corporation and is considered to be amongst the most eminent coffee shop chains in Berlin. Mos Kaffee GmbH offers superior quality of coffee to its valued customers and usually targets the well-off society.
15 pages (3750 words) Essay
Undergraduate Internship Report
The professionals, staff and the entire workforce in the organization gave me the support that I needed during my internship. They further entrusted me with all my tasks without considering me as a mere learner.
10 pages (2500 words) Essay
Marketing and Strategy
It is quite evident that with increased globalization and improved technology, there are constant key emerging trends in marketing which are also changing various consumer needs. Marketing is defined as the conceptualization ad delivery of great customer satisfaction.
7 pages (1750 words) Essay
Repositioning
On the other hand, repositioning is the process of changing an existing brand’s identity relative to a competing product’s identity (Trout & Rivkin 2). It entails conducting researches to know what weaknesses the starting position had, the proper direction to take, and planning and embarking on improving the position (Kotler & Keller 27).
3 pages (750 words) Essay
Agency or in house advertising
These factors will assist the company before and during the formulation of marketing and advertising strategies. After reviewing the case, an analysis has been done which is mentioned in the subsequent sections of this paper. They are: Lack of Expertise in Relevant Field Improved Technological Features such as Graphics, Animation etc Improved and Unique Advertisement Concepts/ Ideas etc Changing Trends in the field of Advertisement Protection from communication mistakes in messages, which are delivered through advertising.
8 pages (2000 words) Essay
Report
Product It is advent for any organization to utilize the available resources to its maximum level. Since resources are scarce, maximum utilization will open up more opportunities for the concerned company (Proctor, 2013). The adoption of newer technologies is of utmost important to remain competitive in the market.
4 pages (1000 words) Assignment
Design internship report
In 1990, Tomas Pigeon shifted the firm’s location to Oakville, Ontario and reopened the office in Quebec in 1995. Owning as well as integrating both offices has allowed the firm to offer comprehensive bicultural design vision to its clients, and this has remained as one of the significant factors for the firm’s success.
6 pages (1500 words) Essay
report
The paper aims to explore Spitalfields Market in terms of visitors, characteristics of visitors, competition with traditional shops and future scope. Market Rating and Reactions A fairly large proportion – to the tune of 93% of the visitors declared their visit as very enjoyable.
3 pages (750 words) Essay
current strengths and weaknesses of the Microsoft company
In this regard, the challenges of cultural differences are greatly reduced while the success of the subsidiaries is thereby enhanced (Slater, 78). Constant reorganization,
2 pages (500 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT