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Analytical Report on a Marketing Communications Approach. - Assignment Example
Pages 4 (1004 words)
Marketing communication Name: Professor: Institution: Course: Date: INTRODUCTION Currently Samsung is the world’s market leader of mobile devices. Samsung’s active promotion of it Samsung Galaxy S3 has increased its popularity in the mobile phone market targeting high sale volumes…
The second option seemed more favorable to Samsung because it is most profitable and because of the trend that is presently associated with mobile phones as more people differentiate themselves by the type of mobile phones they use ("Adweek." Adweek. N.p., n.d.) The success of Samsung Galaxy S3 required a well-balanced market mix. Any electronic device requires calculated marketing mix ingredients; otherwise the product might be too good for its value or not good at all (Fill, 2011, pg 23-26). Samsung Galaxy S3 required a good marketing mix for it to attain the anticipated success during the final sale of the product ("Adweek." Adweek. N.P., n.d.) This paper will discuss Samsung Galaxy S3 marketing mix as depicted from the ad and further discuss the implication of the four P’s of Samsung Galaxy S3 marketing mix and show the relations of Samsung’s products marketing mix. The launch of Samsung Galaxy S3 came at the right time when people were waiting for a smart phone that could provide more than what other mobile phones were providing, with its functionality surpassing customer expectations. The current Samsung’s image is that it provides reliable phones, however, Samsung Galaxy S3 was initially perceived as a phone like any other. ...
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