• Home
  • Subjects
  • Marketing
  • Produce a report on the marketing of a consumer product of your choice utilizing some of the techniques discussed on your course

Produce a report on the marketing of a consumer product of your choice utilizing some of the techniques discussed on your course - Essay Example

Only on StudentShare

Extract of sample
Produce a report on the marketing of a consumer product of your choice utilizing some of the techniques discussed on your course

In fact, Nokia Smartphones have pushed the company out of losses and set it on a path of reclamation and growth (Garside, 2013). 2. Key Market Segments for Nokia Lumia and Size of Market  2.1 Customer Segments Targeted Nokia smartphones are now available for many different customer segments as shown below: Lumia 920 and Lumia 820 These phones are based on the Windows 8 platform, are 4G enabled, and target customers who can purchase higher end products and who desire latest technology and a large variety of apps (Aulakh, 2013). Lumia 720 and Lumia 520 These smartphones target the price sensitive customer segment. These are priced at low and mid-range and provide almost similar hardware as its sophisticated higher end sets. However, the services provided are lesser. The concept behind these phones is to target customers who cannot afford high end phones but who still need cell phones for net connectivity and functional utility (Spence, 2013). Nokia Lumia 700 and 800 These are the low range of smartphones that were initially launched to create interest and awareness among the new customers (Spence, 2013). It can therefore be observed that Nokia Smartphones cover nearly all the customer segments with the variety of products that they have in the market. ...
Download paper

Summary

Report on the marketing of Nokia Lumia Smartphones 1. Introduction - Nokia Lumia Nokia introduced its first smartphone, Nokia Lumia 700 and 800 in the year 2011 with the objective of reclaiming its declining market share (Cellan-Jones, 2011). In the past years, Nokia had faced tough competition from the Android based and Windows based smartphones and hence made the decision to expand in the smartphone market…
Author : zprice

Related Essays

How effectively the systems and processes being deployed within the organization have aligned to deliver the organizations performance objectives?
The paper presents business operations as the function which plans and estimates the day to day activities within an organization. Operations refer to the most important functions in an organization, as it manages all the activities in the organization. Ideally, business operations ensure the following factors.
...
12 pages (3012 words) Essay
Report: Advertising campaign of an existing product/service on your choice
This report seeks to develop an advertising campaign for Apple, which will focus on promoting iPhone in U.K. the study will explore Apple (in United Kingdom) and how the company’s brand has performed with the aim of positioning the brand and developing a creative advertising campaign strategy that will target the selected audience and remain effective in realizing the desired objectives (Fill, 2009, p. 41). Brand positioning In creating an effective brand advertising campaign, it is vital that the campaign embodies the brand strategy (Hackley 2005, p. 71). This is enhanced by ensuring that...
10 pages (2510 words) Essay
Advertising campaign of an existing product/service on your choice
The brand itself is worth approximately ?75 million and has grown enormously over the past decade. With its unique designs and a diverse product range, Cath Kidston became successful and grew to its present state through internal and organic growth (Kidston, 1999). 2. Hong Kong Hong Kong, being the 9th largest economy in the world, offers a great opportunity for business (Hong Kong Trade Development Council, 2011). By far, it can be termed as the most laissez faire economy in the world where the government does not restrict foreign property ownership. There are no restrictions on capital...
6 pages (1506 words) Essay
Analyse a Brand Community of Your Choice
Brand communities are termed as very complex and its members are often known to relate their personal identity with a brand community. Customer expectations and wants are largely characteristics of these brand communities (Wiegandt, 2009, p.15). The present study would try to analyse the aspect of brand communities and particularly the brand community of Apple. The choice of product assumes significance as it is one of the most renowned brands of the globe and has a high brand image and popularity. Brand Community Brand communities have several characteristic features with the most prominent...
4 pages (1004 words) Essay
In report format, prepare an outline Marketing Audit and set Marketing Objectives for a product* or service* of your choice. You
.5 a) The 7 Ps.6 V. External environment.7 (i) Stakeholders and Collaborators.7 (ii) Competitors.8 VI. Macro-environment.8 (i) PESTLE Analysis .8 (ii) SWOT Analysis .11 VII. Segmentation, Targeting and Positioning.12 VIII. Objectives.12 IX. Conclusion.13 Abstract This marketing audit report analyses Dell Corporation’s internal and external marketing environment, goals, functioning, and the efficiency of the services for Laptop computer. It is an imperative investigation of the organizations marketing planning process in regard to the sale of its laptop computers.
9 pages (2259 words) Essay
Project:An analysis of an ad campaign of your choice. Your report must have the buying process as a main theme.
In 2011, Cadbury launched its “glass and a half full of joy” campaign, focusing more on tangible product benefits and quality than traditionalism linked with a long-standing brand with much brand equity. Instead, under the new campaign, Cadbury introduces relevant celebrity endorsers fitting the lifestyle and attitude characteristics of current target market consumers. Though not a vacation from Cadbury’s long-standing positioning on the market in terms of tangible product quality, it represents a modernisation and evolution of a brand, creating a brand personality that is both fun and...
10 pages (2510 words) Essay
Importance of the Marketing Concept to McDonalds
This discussion declares that the marketing concept has evolved significantly for the past sixty years. Most of the definitions of the marketing concept in the 1960s emphasise the relationship between organisations and customers, while current definitions in the twenty-first century seek to be more inclusive by embracing a stakeholder approach to defining and attaining “values”.
...
8 pages (2008 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!