Qualities of a Successful International Marketing Strategy - Essay Example

Only on StudentShare

Extract of sample
Qualities of a Successful International Marketing Strategy

International marketing strategy is rooted in an investigation of the level of globalisation of different features of the market setting, such as variations and similarities in consumer preferences, culture, socioeconomic standing, technological standards, and so on. Therefore, it is evident that companies aspiring to compete successfully in global markets have to develop a decisive, purposeful, and appropriately designed international marketing strategy that is derived from a comprehensive knowledge of the markets which the organisation is operating in or aiming at. The Three Qualities Global markets are an aggressive environment that demands regular monitoring and assessment. Marketing strategies should be able to adapt to the dynamic nature of global markets. Innovation is an integral success factor, not merely with regard to product and/or service but the entire process of marketing. Value-oriented marketing and financial strategies are all turning out to be vital factors in the execution of a successful international marketing strategy (Doole & Lowe, 2008). Therefore, the mission of international marketing is to guarantee that all global strategies have the strength of comprehensive analysis and knowledge and precise assessment of what is needed to gain the most coveted competitive advantage. ...
Download paper

Summary

International marketing strategy is mostly focused on the global scale and harmonisation of marketing operations, and the level of product and/or service adaptation and standardisation, advertising, and branding. …
Author : franeckireggie

Related Essays

Marketing Strategy of Perfection Foods.
The aim of new marketing strategy is make sure that the company is able reach its desired goals. In the process of developing a new marketing strategy, the report will focus on different environmental, industrial and market analysis tool. The report will also highlight background of the company and give a brief overview of the bakery industry. The mission and vision statement of the company has been also underlined. Now in order to analyze the different factors tools such as PESTEL, SWOT, and PORTER’s FIVE Forces have been used. Finally the report will try to put up a marketing mix which...
22 pages (5522 words) Assignment
International Marketing Strategy
The materials utilised for this purpose quickly gained acceptance as being top quality and therefore gave the business a unique position in the European marketplace. Both brothers being environmentally conscious, they quickly learned to procure industrial tarps known as tarpaulins and then transform these colourful and unique water-resistant covers into stylish, contemporary and trendy bags of many different varieties. Over time, the Freitag brothers realized that not only would their products perform well in this market, but were able to gain consumer demand in coverings for electronics,...
12 pages (3012 words) Essay
Marketing Strategy of Apple
Over the last decade, Apple redefined the music and cellphone business, and the entertainment and media world by introducing IPod, IPhone and IPad. With the motivation to evaluate the marketing strategy of Apple, which enabled it to bring about a turnaround, this research is being conducted. Three objectives were set in Chapter I and after extensive literature review in Chapter II, questionnaire was designed to collect primary data from students. All three objectives have been achieved. The study finds that in the high technology products it has become critical to redefine businesses and...
60 pages (15060 words) Dissertation
How successful is Rolex's current marketing strategy?
In order to reach the right target market, Rolex has made a drastic change in its marketing strategy by moving from traditional mediums such as Television Advertisements and advertisements in newspapers and magazines to celebrity endorsements such as Roger Federer and events sponsorships; both of these elements have created a new image in the market. As people are willing to invest in those brands that will enhance their relationship with their favorite personalities, Rolex has capitalized on this aspect. The primary research conducted among the college students revealed that they are willing...
10 pages (2510 words) Research Paper
Implementing Integrated Marketing--- marketing communication strategy
The marketing mix that is appropriate for all this multicultural world market for multinationals must converge to achieve the same goal of expanding the market while at the same time saving the firms costs of operation. Different regions or countries have a specific social framework and any marketing strategy and the communication strategy need to conform to this diversity factor lest it realise insignificant publicity and product promotion. The cultural factors are closely attached to the economic policies of the specified regions, their religious beliefs, political ideologies and the level...
16 pages (4016 words) Essay
Vodafone international marketing strategy
Their cost program helps to balance the cost inflation and facilitate them to increase the revenue [3] (Vodafone Limited, 2010). ...
15 pages (3765 words) Case Study
International Marketing Strategy Report
According to IMF, the Russian economy is about 2 trillion doallrs in GDP. The country is one of the highly growing countries in the world. The country has a favourable political and socio-economic environment that is crucial for business. Toyota Motor Company is a multinational vehicle producer and a public company listed in the New York Stock Exchange and London Stock Exchange. The company has a global presence with operations in countries such as Japan, USA, Canada, Russia and European nations among many other regions. In the Russian market, the company commands a leading market share with...
10 pages (2510 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!