Marketing plan report for Masafi company

Marketing plan report for Masafi company Essay example
Masters
Essay
Marketing
Pages 11 (2761 words)
Download 0
Masafi is a major fast moving consumer goods company located in the Gulf and Middle East (Masafi Corporate, 2013). The company invests in bottling water and other food products including snacks like potato chips and fruit juice. …

Introduction

It would examine the trends and choices for marketing and running the business. The report goes on to examine some important trends in the markets and deduce the competitor positions. It would identify the marketing potential and from there, the paper would formulate and recommend a marketing plan after identifying the marketing gaps that exist in Masafi. Background Analysis Masafi is focuses on mineral water and other food products that they produce in their factory and sell to customers in the Middle East, Persian Gulf and different parts of the world. Their products are unique and are tapped from the rich oases and mountains of Masafi, a region in the north-east of the United Arab Emirates. Masafi's competitive strength is in the fact that it produces world class water and consumer goods with a high degree of natural freshness and health potentials. Masafi is also reputed for being environmental-friendly in its approach of doing things. Past History The Masafi mountains and region is a vegetated mountainous region in the United Arab Emirates. The region contrasts the area in the vast west of the region which is mainly a sandy desert area. Masafi has a reputation of being an area with numerous springs and oases which were documented in Roman times. ...
Download paper
Not exactly what you need?

Related papers

marketing plan for a company
One cannot explain any phenomena; his/her intended feelings, his plans or anything else if there is lack of communication channels and proper marketing strategies. Thus, we can generalize this thing that effective communication and competitive marketing strategies have become mandatory in every type of business activity. With special regard to businesses, communication phenomenon, development of…
marketing plan for a company
The company has decided to make forward diversification into the Indian food market with the launch of a new category of product line i.e. “Ready-To-Eat” (RTE) food. This ready to eat food is very much popular in the developed countries and it has a saturated market in US. So the company has decided to make brand extension as well as diversification of business simultaneously. India has a very…
Masafi staregic marketing pan
8 Core Competencies 8 Future Industry Analysis 8 Market Analysis 9 Perceived Customer Value 9 Customer Analysis 10 Segmentation 10 Targeting 11 Positioning 11 Marketing Strategy 13 Service Marketing: 7Ps Framework 14 Brand Strategy 18 Final Budget 20 Recommendations 21 Appendices 25 Executive Summary The study will propose a marketing plan for Masafi’s mineral water. The project will start with…
Marketing Plan Report
Its multi touch display can browse spread sheets , applications , documents and so much more and now comes with a pen to write on your screen which makes it all the more easier to write and edges it closer to perfection . It includes 2 cameras, the first a VGA camera for web conferencing and the other a three megapixel camera to take still shots and it comes with accessories such as a keyboard,…
Phil Company Marketing Plan
Apart from the limited market of electronic products, these markets subscribe to forces of free enterprise. There is liberalization of production processes. Therefore, companies within this industry produce whatever electronic product they want and of whatever quantity. In this regard, consumers are at liberty to decide what and when to purchase these products. This means that electronics…
Toyota Motor Company Marketing Plan
January 2013: After the budget has been identified and team research tasks have been allocated, the teams will conduct their research and compile reports for top management and for marketing decisions and product management and decisions. At this point the planning stage begins. As Moorman and Miner (1998) inform, a marketing strategy beings with a “careful review of environmental and firm…
Masafi Marketing Plan
The organization is looking to dominate the global market place by extending their product line. The pure and natural water from the down wells and mountains in Ras AL Khaima is the biggest competitive advantage of the company. The organization has settled the price of every product at a premium price against the high quality of products. The organization is known for its effective CSR activities…