Brand Development : Red Bull Case Study Analysis

Brand Development : Red Bull Case Study Analysis Case Study example
Masters
Case Study
Marketing
Pages 6 (1506 words)
Download 0
Brand Development: Red Bull Case Study Analysis Name: Institution: Executive summary Red Bull is one of the most established energy drink companies in the world. The brand has been spread by a word of mouth campaigns and other marketing strategies. The product was able to expand to various market segments…

Introduction

The company is not against mixing. However, the marketing team is keen to sure that it creates a uniqueness that ensures increased revenues in the extensive market. Red Bull uses sports, pre-launching marketing and research, pricing and a strong reputation to maintain its market share. The brand is diversifying to new market products and segments. According to Red bull strategic and marketing team, successful branding must be associated with information and insights. Introduction Red bull energy drink was founded in the year 1985 by Dietrich Mateschiz. The Austrian founder happened to be a former marketing manager for Procter & Gamble’s Blendax. The concept was born from the many business trips he made in Asia, where the Red Buffalo drink was already popular. The product began to expand to foreign markets after dominating Austria for a period of five years. Red Bull became a market leader despite a lot of competition from established companies like coca-cola and PepsiCo. The company had a meteoric rise in the energy drinks market which attracted aggressive competition necessitated brand equity strategies and marketing. Overview of the branding issues Red Bull has heavily invested in brand equity, brand identity and brand architecture. The founder of the Red Bull brand was keen on its positioning. ...
Download paper
Not exactly what you need?

Related papers

Should Red Bull keep on investing in the Formula 1 Championship for next year?
The increasing trend of marketing through sponsorships of events is visible to everyone. Around 15 years ago less than 25 percent of events had some sort of corporate support and involvement but today this percentage has increased to 80 percent (McDowell, 1999). These events are an easy way through which an organization can communicate their messages to the customers. Red Bull is a soft drink…
Red Bull
Red Bull attained operational excellence by having decentralized sales and distribution channels, making sure that the product was accessible and available at all times. The brand created high barriers to entry by making sure there were “exclusive” partnerships with strong distributors. The sales teams helped generate an aura of “exclusivity” by handpicking initial distributors and…
Case Study Evaluation: Red Bull
The presence of this energy drink in desired consumer markets has made Red Bull stand out over other energy drink marketers by appealing to their emotional and/or psychographic lifestyle tendencies. For example, the adult cartoon concept maintains sophisticated content with a very clear message that is reinforced by the integrated messages delivered. By not selecting a specific target segment, the…
Case study on Red Bull
Branding is about enabling people to identify a product from alternatives offered in the markets (Percy, 2003). “Brand equity is the creation of positive brand attitudes or service” (Schroeder et al, 2006). In other words, brand equity involves the creation of attitudes and perceptions that will enable a consumer to identify a product from alternatives offered by competitors. Although Red-Bull…
red bull
The energy drink was inspired by a popular Thai drink named Krafting Daeng that was suggested for jet lag remedy. The owner of Krafting Daeng was requested to manufacture and market a new energy drink with completely new flavor. The main objective of Red Bull was to sell energy drink with a unique taste that appealed to the people living in the western countries. It sold more than one million cans…
Red Bull: Market Analysis
Furthermore, with increasing expenses, severe competition, low profitability margins and increased labour cost, companies around the world are passing through a turbulent state (Casali, 2008; Tolentino, 2000; Accuval, 2010; Anderson, 2011). As a result of that organizations are trying to increase the loyalty of the consumers and are attempting to satisfy them by offering products or services that…
Marketing report on Red Bull and its global opportunities
. 5. Conclusion. References EXECUTIVE SUMMARY Red Bull has found considerable success internationally by giving consumers the impression that it is an exclusive and premium energy drink brand. This market report assesses the current marketing environment in the UAE, an environment with adequate consumerist values and attitudes that could, theoretically, support entry for Red Bull into this market.…