Company Analysis:N Brown Group plc

Company Analysis:N Brown Group plc Essay example
Masters
Essay
Marketing
Pages 5 (1255 words)
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Contents Overview of the Company 3 PEST Analysis 3 Political 3 Economic 4 Social 5 Technological 6 Five Forces Analysis 6 Competitive Rivalry 6 The Power of Suppliers 7 The power of buyers 7 The threat of substitutes 7 The threat of entry 7 References 8 Overview of the Company N brown Group Plc is one of the key market players in e-based home-shopping retailing industry…

Introduction

The company captures its target population by segmenting the whole in to two major groups: under-50 target group and 50 plus target group. The products that N brown Group Plc offers include ladieswear, footwear, menswear, and home & Leisure with their respective revenue percentages of 48%, 11%, 13% and 28% (N Brown Group Plc 2012). Over 50% of the total sales are earned through the online retailing procedures including 16% online sales increase attributable to the year 2012. In order to take an investment decision, there are a number of factors other than or complementary to the profitability and financial position of the company to be considered. These issues are related to the environment that the company is operating in and the industry that it is working under. This paper, hence, aims at providing an environmental and industry analyses of N Brown Group plc using PEST analysis and porter’s five forces as tools. PEST Analysis Political The free trade agreements topped up by the globalized economy has led N Brown Group Plc to spread and strengthen its business in countries including both developed and developing countries. ...
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