Marketing to Teens via Music

Marketing to Teens via Music Essay example
Undergraduate
Essay
Marketing
Pages 6 (1506 words)
Download 0
Associating the brand with top-notch individuals of sports, music, and movies who possess mass appeal and huge fan following had been the marketing strategy of Pepsi and Coca-Cola. This had always been a sure shot success formula. …

Introduction

Pepsi and Coca-Cola today have come a long way from just using catching jingles and songs in their ads and hiring pop stars as their spoke person. Today, these two organization are running a full fledge music campaign that is specially focused on the young consumers. Apart from hiring most successful pop stars as ambassadors, these organizations have also ventured in to partnership with organizations like Twitter, Amazon, Billboard (with Pepsi), Spotify, YouTube, I-tunes (with Coca Cola). Sponsoring talent hunt shows, signing deals with music labels to help launch new artist and brand albums are the major acts that took place in the recent years (Dyson, 2012). This newfound interest towards music to attract teens by these organization and their steps for achievement of these targets are the reason leading to analyses of this situation.
Key Issues
The key issues, this case write up tends to address is:
• Why use music as the means of marketing?
• What is the reason for teens being the targeted audience?
• What does the company plans to achieve through this marketing strategy?
• What are the advantages and disadvantages of brand association with new artists?
• What would be the consumer perspective on companies’ emphasis on using new music and artist in their ads? ...
Download paper
Not exactly what you need?

Related papers

Creating Added Value for the Customer
Research Findings 9 a) Secondary 9 b) Primary 10 3.4. ii Perceptual maps 10 a) Price vs. Quality 10 b) Prioritised consumer attributes/market drivers (factors X vs. Y) 11 4.0 The Marketing Mix ~ Academic and Applied Dimensions =Task 4 12 4.1 Academic Perspectives on the Marketing Mix (product/market) 12 4.2 Product Strategy 12 4.3 Price strategy 13 4.4 Place strategy 13 4.5 Promotion strategy 13…
Marketing
Sylvia’s bar which once gathered about 400 to 500 customers on regular basis, but in recent years it has been able to gather on an average 100 to 150 customers. Since Sylvia’s Bar targeted the higher income level of people, there rates were also high as compared to any other bar in the town. Sylvia hired the best bar staffs and in addition two of Sylvia’s friend had also joined the business…
Reaching the youth market in Europe: Euro Teens
From this assertion social factors have a great influence on the consumers buying decision regardless of the market segment that individual or group of consumers are found (Vashisht 2005). In Europe notably, the influence of these social factors on the youth market segment across the various countries is evident based on the collected information and surveys in regard to the youth market behavior.…
Sears Goes Swingy for Tweens and Teens
A balanced market price was formed as a result of the implementation of the various strategies into use. Sears has invented diverse strategies to control shopping tendencies. It included rewards and grants into its system. It created a self image through various strategies, like the use of social net, leading to dynamic relationships within the society through partnership with other companies.…
informative speech on music and marketing
This era is regarded as techno-oriented era more commonly as digital age therefore the old marketing strategies are not going to work here anymore when there is lesser time consuming, cheap and easily accessible marketing strategies are available through social media. Internet is now hailed as ““contemporary society’s great equalizer of social, economical, and political power”, with little…
Coca cola Global Marketing strategies
One can easily find Coke’s soft drinks anywhere in the world due to their efficient distribution system. Coca-Cola’s Marketing Strategies Global marketing strategy has been adopted by Coca-Cola. They consider the whole world as a single market place and uniform marketing strategy has been in use by Coca-cola for several years, but now different marketing campaigns are being designed for…
Marketing
At the apex are vital corporate decisions dealing with the firm's mission, visualization, goals, and the allocation of resources in the midst of business units. Planning at this stage involves decisions concerning the divestment of the business units themselves. These decisions drop down the corporate constitution to the business-unit level, where planning is mainly focused on achieving the…