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Strategy in Action Zurich Insurance - Essay Example

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Masters
Essay
Marketing
Pages 11 (2761 words)

Summary

The main objective of the study is to prepare a-five year integrated strategic plan for Zurich Insurance so that they can perform and sustain better in emerging and competitive market. A study was adopted to identify the key issues with the company in the present context.By doing this research the in-depth knowledge on this topic can be enhanced. …

Extract of sample
Strategy in Action Zurich Insurance

The major issues addressed involves how effective business strategies are adopted by Zurich Insurance, and how can they improve the strategies to run the business in better and efficient way. The analysis is executed through SWOT and PESTLE analyses to identify the internal strengths and weaknesses and uncontrollable external opportunities as well as threats are identified by overall industry analysis, value chain analysis and other telescopic observation matrix. The study has revealed that through customer-centric approach Zurich Insurance can sustain and make growth in the coming years as the prospect for industry is generally found to be quite promising. The life-insurance segment can also provide further leverage for the company in the coming years as the demand for such financial product is increasing among people. Zurich HelpPoint can provide the company certain advantages in attaining their objectives in future.
Zurich Insurance is an international company that is engaged with the rendering of financial services related to insurance-based sector. The services provided by Zurich Insurance are vehicle insurance, life insurance, business insurance, building insurance along with pension and investments. The market in which Zurich operates its business is highly competitive. The vision of Zurich Insurance is to be the leader in rendering of economic safeguard as well as investment solutions in relation to customer requirements, financial performance along with employee motivation. ...
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