MARKETING SERVICE TRAVEL AGENTS Name MARKETING SERVICE TRAVEL AGENTS Travel agents are an important part of millions of lives in United Kingdom. They have played an enormous role in ever increasing travel industry when it was opened about 100 years ago…
After the demise of Cook, many other travel agents came who fulfilled the holiday and society desires for people for this novel transportation means, train. Since then, offices kept opening up to public in United Kingdom and the genuine ‘travel agencies’ came into existence. These travel agencies grew in hundreds and multiples and the invention of air package holiday in the year 1950 the number augmented by thousands as they reached 8,000 during 1990s. Today there are approximately 7000 travel agents in United Kingdom alone.1 Business travelers in United kingdom might select one of the United Kingdom’s assigned travel agents. The AAA Corporate Travel Services is the leading travel agency, in addition to the second agency which is off the campus called Avant Travel. The AAA Concur is on top of the online services of reservation in United Kingdom. Even though everyone in United Kingdom prefer arrangements by UK travel agents; they may decide on a different travel agent other than the UK travel, or any other organization than Concur. But, if they prefer to do so then a certain amount will be printed by Concur and it is submitted to travel agent for the aim of reimbursement. Personal credit card is mandated when any other vendor other than UK one is used and the amount of travel is reimbursed after the travel. 2 The liked method of business payment is the University Procurement Card which is favored payment method for the business airline tickets which can be purchased via Concur, AAA, and Avant Travel. The personal credit card is of immense value especially in case of a different vendor. The amount is reimbursed after the complete travel. This procurement card can be utilized for tax charges and business hotel room, conference registration fees, and rental car charges. Various travel discounts have been secured by United Kingdom. These discounts were discussed with Continental Airlines, Northwest Airlines, and Delta Airlines. The fares are still unpublished and are only on the sites of United Kingdom’s own travel agents. United Kingdom has many rental car discounts with national Car Rental and Enterprise Rent-A-Car and these discounts are discussed at various hotels. The aim of Travel agents is to make the business efficient and pleasurable for the customers.3 Many travel firms of United Kingdom believe that if you can survive in hard times then you can easily flourish in times of boom. The market is drastically becoming mature and recession increasing and so the United Kingdom travel agents face a lot of challenges today to survive in the market. Holidays today are a huge priority for people as they spent an indispensable amount on holidays. Therefore, there is a lot of pressure on the travel agents to come up with better deals and at the same time, offer an even greater protection for consumers. In these lean times, the firms are definitely looking for opportunities abroad and comprehend the challenges they might face for a feasible future. The recession is the biggest challenge which I no doubt decreasing the consumer spending and even if the things haven’t been great for some time, recession is on its verge today. Travel agents have reduced their capability for holiday programs and ‘de-risk model of business. 4 The finance cost and access to it is another challenge that the travel services are facing today. The seasonal travel needs efficient financial market at right rates when most needed. Also, the ways to protect ...
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Service Marketing Name: Course: College: Tutor: Date: Introduction Service marketing is the marketing sub field that can be divided into two main fields of goods marketing and services marketing. The goods’ marketing area includes marketing of the fast moving goods of the consumers and durables.
The service buying process consists of the following steps: need identification, information search, evaluation of alternatives, buying decision, and the post-purchase evaluation. Human wants and needs are the driving forces that make people purchase any products or services.
The customers are likely to have positive service encounter with a company and its products if they are satisfied with it. In case the customers experience dissatisfaction, they are most likely to confront negative service encounter. The companies need to identify various gaps that hinder the customer satisfaction level.
The author states that the continued growth of non-profit and public sector marketing presents new and exciting challenges for marketing managers. While a product is tangible, a service is untouchable and not visible because it is not a physical material. A service is consumable and has to be experienced and cannot be owned.
People will always be in need to travel for different purposes to either long or short distances. But the thing that is important to be considered is to be updated with latest technologies and opportunities. Here we are going to focus on the UK travelling services and highlight the facts and figures and other information important to be aware of before going into this business.
Services need to be experienced first to document a list of expectations. A university’s customer care needs to meet the students’ expectations from the service. Service cues are not similar for various industry sectors such as hotel and restaurant service experience is totally different from an educational organisation.
It encourages the people to meet with their friends and enjoy an evening underneath the brightening stars (Rooftop Movies 2012). The inspiration for the introduction of the particular conception of rooftop cinema had been acquired from an idea in New York in the United States that engaged a travelling cinema screen which was viewed in different rooftops in Manhattan.
The paper will also identify the numerous stages in the services marketing process. It is evident from recent research that best practices in services marketing create a strong brand and eventually the brand develops the personality for the organization, service or product.
These include the steps that are taken by the human resources management regimes within the organization or industry as well as the adequate ethical measures and considerations that are making the relevant rounds. On this token, people factor has
Thomas Cook was the first travel agent of the world when he began to run rail tours from Leicester to the region of Lughborough during 1800s. After the demise of Cook, many other travel agents came who fulfilled the
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