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Strategic audit of a corporation - Essay Example

Let us analyze the chart which shows the growth of internet connection users over the years: Figure 1: Internet connection users We can observe from the above mentioned chart that the wireless internet connection users has increased considerably over the years (Telus, 2013c). Market Share of Telus Communications Figure 2: Market share of Telus Communications in the year 2010 (Source: McFarlane, 2010) From the above chart we can observe that Shaw communications is the leading television and internet service provider followed by Telus communications. Telus communications needs to improvise its telecommunication and internet services to supersede Shaw communications. Marketing strategy The company has taken several environment friendly measures (Telus, 2013b).The environmental policies undertaken by the company are mentioned below: To develop sustainable development by integrating economic, social and environmental policies. ...
Shaw communications The company was founded in the year 1966 under the name Capital Cable Television Ltd. The company provides cable television, telecom and digitalized satellite services. The company provides High Definition support to the television channels of Canada. Rogers Communications Inc The company provides cable television services, high speed internet connection and telecom products for consumers. Rogers Business Solutions which is a subsidiary company of Telus communications provides business telecom, data networking and IP (Internet Protocol) solutions to small, medium and large enterprise, government and carrier customers. The company’s stocks are listed on the Toronto Stock Exchange (TSX) and New York Stock Exchange (NYSE) (Rogers, 2013b) Current position of Rogers Communications Inc The revenue of the company increased from $12.142 million in the year 2010 to $12.428 million in the year 2011. Earnings per share increased from $2.89 in the year 2010 to $3.19 in the year 2011. The wireless internet connection users increased from 8977000 in the year 2010 to 9335000 in the year 2011. The cable television subscribers increased from 2297000 in the year 2010 to 2305000 in the year 2011. Figure 3: Revenue in $ millions (Source: Rogers, 2013a) Figure 4: Revenue by segment (Source: Rogers, 2013a) The company earns majority of its revenue from the wireless internet and cable television segments. Bell Canada Inc (BCE) The company provides solutions to business enterprises and customers. It provides wireless connections through Bell Mobility, SOLO and Virgin Mobile Canada (Bells, 2013b). It provides high speed internet and satellite television services. It ...Show more
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Summary

Strategic audit of Telus Communications Name of Student University Table of Contents Table of Contents 2 Current position of Telus Communications 3 Market Share of Telus Communications 3 Marketing strategy 4 Competitors of Telus communications 4 Rogers Communications Inc 5 Current position of Rogers Communications Inc 5 Bell Canada Inc (BCE) 7 Shaw Communications 7 References 12 Current position of Telus Communications The revenue of the company had increased from $9.77 million in the year 2010 to $10.37 million in the year 2011…
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