Got a tricky question? Receive an answer from students like you! Try us!

strategic audit of a corporation - Essay Example

Only on StudentShare
Undergraduate
Author : maya77
Essay
Marketing
Pages 4 (1004 words)

Summary

Strategic audit of Telus Communications Name of Student University Table of Contents Table of Contents 2 Current position of Telus Communications 3 Market Share of Telus Communications 3 Marketing strategy 4 Competitors of Telus communications 4 Rogers Communications Inc 5 Current position of Rogers Communications Inc 5 Bell Canada Inc (BCE) 7 Shaw Communications 7 References 12 Current position of Telus Communications The revenue of the company had increased from $9.77 million in the year 2010 to $10.37 million in the year 2011…

Extract of sample
strategic audit of a corporation

Let us analyze the chart which shows the growth of internet connection users over the years: Figure 1: Internet connection users We can observe from the above mentioned chart that the wireless internet connection users has increased considerably over the years (Telus, 2013c). Market Share of Telus Communications Figure 2: Market share of Telus Communications in the year 2010 (Source: McFarlane, 2010) From the above chart we can observe that Shaw communications is the leading television and internet service provider followed by Telus communications. Telus communications needs to improvise its telecommunication and internet services to supersede Shaw communications. Marketing strategy The company has taken several environment friendly measures (Telus, 2013b).The environmental policies undertaken by the company are mentioned below: To develop sustainable development by integrating economic, social and environmental policies. ...
Download paper
Not exactly what you need?

Related Essays

Strategic audit of Asics Corporation.
It entails evaluating a corporations’ performance measured against its overall corporate (and business) strategy. Companies initiate strategic audits in situations where there is a disparity between its corporate performance and its strategic corporate goals. The corporate and business performance of a corporation is affected by both internal and external factors as well as the activities of competitors within the same industry. A strategic audit is an important tool for company managers and boards to pinpoint problems and hurdles preventing the achievement of their corporate strategic…
12 pages (3012 words)
Marketing Audit
McDonald’s Australia is a constituent of the APMEA group. This group accounts for almost 18% of the total revenue generated by the firm and within this group China, Japan and Australia accounts for the maximum amount of revenue. According to the McDonald’s Australia Corporate Responsibility & Sustainability Report 2012, there were around 808 McDonald’s restaurants spread all over Australia as at 31 December 2009 (McDonalds Australia, 2010). McDonald’s Australia Limited operates its franchisee business in Australia and more than 70% of its restaurants are locally owned (McDonalds…
10 pages (2510 words)
premier oil company
This paper will use the Porter’s forces to analyze Premier Oil environment. Force One: Buyer Bargaining Power The negotiating power of purchasers for Premier Oil is fairly moderate but projected to increase due to high demand from emerging nations in Africa and Asia and their energy demands will have to be met. Crude oil, therefore, is extremely crucial as these emerging nations use a projected 20% of energy supplied from oil. Intrinsically, in the present day world, oil has grown more into a commodity rather than a necessity owing to the underscoring of greener, alternate energy such as…
4 pages (1004 words)
STRATEGIC AUDIT OF A CORPORATION
In 1955, Sony successful released its first commercial transistor radios that dominated both domestic and international market, hence building international recognition in the field of electronics (Nagle 45). In 1958, TTK was changed to Sony, a Latin word which means sound. This was in line with the fact that the company initially opted to specialize in sound and electronic gadgets before undertaking a massive restructure in the line of its products. Given the increasing competition and market dominance, the company was forced to advance from mere production of digital and analogue electronic…
5 pages (1255 words)
Undertaking a Market Audit
The audit includes careful analysis of the company’s strategic business units as well as the internal procedures. MA is prognostic in nature and provides recommendations for improving the performance, process and increasing the organizational outcome of the company. It would provide formal mechanisms of the systematic examination of internal and external marketing activities of the organization. It requires the usage of various tools which includes control charts that indicate the existing marketing situation and the crisis. A MA is useful to measure the various marketing crisis and also…
8 pages (2008 words)
This is a Strategic Management subject. The assessment is Strategic Audit. The Assignnment brief, example and marking guide will
In addition the business level strategies and the entry strategy that Thales will be adopting in China is also explained. Thales’ Business Thales Group is a French business group engaged in defense, aerospace, transportation and security markets. A small portion of Thales’ investments also go into its electrical systems building unit. Thales Group is present in more than 50 countries of the world having workforce of around 70,000 employees. Thales’ business’ size can be gauged by the fact that the company makes billion of Euros in revenues and is considered 475th largest business group…
10 pages (2510 words)
Marketing Audit
Newness in the product signifies minor modification of the existing product that is new to the world and can also create new market for the organization. Higher the degree of newness, higher is the chances of failure or success. On one hand the newness can bring success for the organization by increasing the sales and profit, whereas on the other hand, it may lead to high cost and failure that can create problems for the business (Cravens and Piercy, 2010). This study focuses on conducting a marketing audit for a customised car that can serve many purposes at the same time. This car serves the…
8 pages (2008 words)