strategic audit of a corporation

strategic audit of a corporation Essay example
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Strategic audit of Telus Communications Name of Student University Table of Contents Table of Contents 2 Current position of Telus Communications 3 Market Share of Telus Communications 3 Marketing strategy 4 Competitors of Telus communications 4 Rogers Communications Inc 5 Current position of Rogers Communications Inc 5 Bell Canada Inc (BCE) 7 Shaw Communications 7 References 12 Current position of Telus Communications The revenue of the company had increased from $9.77 million in the year 2010 to $10.37 million in the year 2011…

Introduction

Let us analyze the chart which shows the growth of internet connection users over the years: Figure 1: Internet connection users We can observe from the above mentioned chart that the wireless internet connection users has increased considerably over the years (Telus, 2013c). Market Share of Telus Communications Figure 2: Market share of Telus Communications in the year 2010 (Source: McFarlane, 2010) From the above chart we can observe that Shaw communications is the leading television and internet service provider followed by Telus communications. Telus communications needs to improvise its telecommunication and internet services to supersede Shaw communications. Marketing strategy The company has taken several environment friendly measures (Telus, 2013b).The environmental policies undertaken by the company are mentioned below: To develop sustainable development by integrating economic, social and environmental policies. ...
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