Marketing Private, Nonprofit and Government Organizations

Marketing Private, Nonprofit and Government Organizations Assignment example
Masters
Assignment
Marketing
Pages 3 (753 words)
Download 0
1. Discuss the idea that “marketing is aimed at changing behavior.” Why does this fact make nonprofit marketing more challenging than product marketing in a for-profit company?  Marketing aims to influence the behavior of its target market’s with the end of making them purchase or patronize its good and services through its marketing campaign…

Introduction

Non-profit organization typically appeals to the audience “charitable heart“ to seek support for a certain cause or endeavor that a certain non-profit organization is involved. For example, promoting Red Cross or the Salvation Army with objective of increasing its donation from its prospective donors. In the example cited, marketing to increase donation can be a real challenge considering that the target market gets nothing in return except for the feeling and recognition that they were able to help others. 2. Distinguish between “organizational-level” and “campaign” marketing planning. Describe how they intersect and give an example of each (either real or hypothetical).  For non-profit organizations, organizational level marketing is responsible for attracting customers to support its objective/s which is not for profit, but rather to donate or raise money for its cause. This organizational level marketing cannot materialize without the “campaign” or the concrete marketing effort to execute what the organizational level marketing intends to achieve. ...
Download paper
Not exactly what you need?

Related papers

Marketing Plan
Under marketing strategies important strategies like targeting and positioning, strategies for segmentation will be discussed. The marketing model section will throw light upon generic strategies, strategic alternatives, competitive strategies and other important aspects like innovation and branding. The seven P’s of marketing price, promotion, place, people, processes and physical evidence will…
E-marketing in UK Private Hospitals
Introduction In present days, internet has become one of the major trends in business and is being used widely in several sectors. Internet not only offers free exchange of information, but is also emerging as one of the dominant networks for business marketing. In the current era, internet facilities are observed to deliver various new opportunities for businesses, especially in terms of…
E-marketing and ICT in private hospitals in the United Kingdom
This research is an exploratory study on the capabilities of ICT by focusing on private hospitals of the UK. Large numbers of consumers are using the internet to extract health-related information. However, it is not known to what extent they effectively use the e-marketing platform of the private hospitals. Thus, with the aim to generate an in-depth view about the role of ICT in the private…
Geico
GEICO is standing tall as part of Berkshire Hathaway headed by Warren Buffet with 8 million policyholders & 17 million vehicles insured under its belt. (Insurance directory.org, 2012) Review of Marketing Plan GEICO started as a company which was catering to the needs of federal & military employees only. But later its marketing strategy changed with time which can be reviewed as: a) Marketing plan…
Plain English Movement
Some of the features that differentiate plain language document from traditional ones are: properly organized format, effective wordings, and simple sentences. Plain English (PE) offers several advantages to us over traditional form of English. PE gives information to the readers in the form that is easy for them to understand. It uses straight small sentences and commonly understood words. The…
Utility of Concept of Marketing to Organizations
It also represents the smooth interface between the flow of goods and services for development of a positive business environment. The study will deal with the importance of marketing in the development of business strategies and also other relative business activities within the organizations. It will also highlight the various concepts of marketing which are useful in starting a business and…
ANDERSEN HOLDINGS PRIVATE HEALTHCARE1
The healthcare services that the company provides are delivered in an integrated framework which in instrumental in reaching the company to various market segments. Concept of Marketing for Andersen Holdings Private Healthcare Prior to the analysis of the options available for Anderson Healthcare as well as the possible marketing strategies it is important to review the basic concepts of marketing…