The Gaming and Console Industry (Sony)

The Gaming and Console Industry (Sony) Essay example
Masters
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Marketing
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THE GAMING AND CONSOLE INDUSTRY By Name Course Tutor’s Name Institution Date Introduction The video gaming industry has had a tremendous growth in the recent past, with its future being unlimited as to the extent and the expansion of, including innovations that the industry could undertake in future…

Introduction

Among the notable improvements in the computer world that attribute their success to the gaming industry, include sound cards, graphic cards, and 3D graphic accelerators. CD-ROM and DVD-ROM drives also base their invention in the gaming industry (Hooper 1991). Sony has been in the industry for a considerable number of years, and has been the key provider of the video games with its PlayStation devices. Regardless of the increased competition, the industry’s future is still very promising as more people buy and use games. Sony has been in the industry for a long time, but its sales and revenue from the business has been declining considerably with time. This is due to various reasons, some of which the company has control over, while others it cannot control. As more people use games, more players come to the market, increasing competition. Changing customer tastes, substitution by other forms of games and environmental factors could be a reason for the decline in the performance. However, despite this, the company is likely to remain in the business for a long time. Q 1 Porter’s five competitive forces Competitive rivalry Sony is operating in a very competitive industry, with many firms coming up with different forms of gaming. ...
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