We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

PRODUCT REASSESSMENT - Research Paper Example

Comments (0) Cite this document
Product Reassessment Name Institution Introduction Advancement in internet technology coupled with increased rural to urban migration have led to the decline of dial-up internet. The emergence of many service providers such as Verizon and Comcast have provided competitive substitutes to the dial-up internet and thus providing consumer shift in the market…
Download paper
Read TextPreview

Extract of sample

This paper focuses on providing a plan to reposition dial-up internet services to a new target market. This could in essence mean a new use for dial-up internet service. Repositioning and Target market For dial-up internet service providers such as NetZero and America Online to regain their internet market share, there is a need for such providers to conduct product repositioning. This will require that these providers change the identity of their product in relation to that of their competitors. Dial-up service providers need to identify new loopholes in their market and promote their product based on a new criterion (Morley & Charles, 2012). Broadband internet providers have taken a large chunk of the market share and appear to make the dial-up internet outdated. Broadband internet providers offer higher internet speeds to its customers and at a higher cost than that of dial-up internet providers. Despite the apparent takeover by broadband internet, many areas remain without internet connection. This gets attributed to factors such as location, population, profitability, and cost of setting up infrastructure by internet service providers (Morley & Charles, 2012). ...
According to Pew Research center (2012), 81 % of American adults have access to the internet. Sixty six percent of those who have access to the internet from home use broadband connection. According, to the research center, 95% of teens have internet access (Joannna & Lee, 2012). The Pew research center indicates that only 3% of Americans with home internet access use dial-up services. Among the 3% who still use the dial-up internet, price got given as the main reason for not switching to broadband connection (Joannna & Lee, 2012). The US census bureau indicates that dial-up internet service use is high in states such as Maine, Alaska, Arkansas, Mississippi, Vermont and West Virginia with over 5% of households in these states using the dial-up internet. With these current demographics on the dial-up internet accessibility, effort should get geared at increasing the current 3% of the dial-up internet users in the market (Joannna & Lee, 2012). Research needed to reposition dial-up internet services Dial-up service providers need to reposition dial-up services to maintain unique innovations not found with other broadband or mobile providers currently offering Internet services. When a brand gets to provide consumers with perceptions of self-expansion, they are more likely to be loyal. Major dial-up providers still holding onto the dial-up business model should be looking for opportunities to expand services, such as including free or reduced home line telephone services as a means of incentivizing purchase. By expanding into home phone service, dial-up marketers can regain some ground on lost revenues that occurred as a product of competition and changing social and professional lifestyles. Dial-up marketers could utilize ... Read More
Cite this document
  • APA
  • MLA
(“PRODUCT REASSESSMENT Research Paper Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.net/marketing/85949-product-reassessment
(PRODUCT REASSESSMENT Research Paper Example | Topics and Well Written Essays - 1250 Words)
“PRODUCT REASSESSMENT Research Paper Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.net/marketing/85949-product-reassessment.
  • Cited: 0 times
Comments (0)
Click to create a comment
Product Reassesment research paper
A product assessment helps to establish if an idea is right for implementation, profitability, production and performance. The product assessment assists an individual to come up with a description that outlines the main features of a product. Product reassessment refers to conducting another assessment on a product that had already become evaluated.
4 Pages(1000 words)Research Paper
Product Reliability
This is because the bulb a part from the materials that are used to make it, the bulb is also designed to save on the cost of energy on up to 80% of the total cost of energy. The bulb is a compact fluorescent lamp that assumes the shape of sinuous glass feather (Murthy, Rausand, & Ostera?
4 Pages(1000 words)Research Paper
However, these organizations have resulted to marketing strategies as an addition to that. To achieve these marketing strategies an organization must identify and understand environment dynamic forces which include; PEST, competitors, customers and itself.
6 Pages(1500 words)Research Paper
Product Assessment
In the 20th century USA has been the leader in landline density in the world. Slowly with the advent and the rapid response in usage of the wireless phones and Voice Over internet Protocol (VoIP) the usage of landline has come to the verge of extinction in USA.
5 Pages(1250 words)Research Paper
Product Reaaessent
The United States constitutes the greatest consumer for bottled water, but the market demand is projected to grow by 6.7% in the year 2013 (Worldwatch Institute, 2013). Data released in March 2013 by the Beverage Marketing Corporation indicates that this is the smallest growth in demand experienced in this decade.
5 Pages(1250 words)Research Paper
Product recognition
Colgate Max Fresh is one of the most uniquely formulated and high in demand product. The unique gel like properties of Colgate Max Fresh not only gives freshness to the breath but also, provides long protection against bacterial agents in mouth. The product is
2 Pages(500 words)Research Paper
Product Liability
Anyone that allows the product to be available in the market without proper investigations on the products is held liable if they cause any injury or damage to consumers. The companies will be held liable since
1 Pages(250 words)Research Paper
Product Launch
The success Kudler has found in California and its domestic country of Canada, has influenced Kudler to expand its organization across seas to
1 Pages(250 words)Research Paper
Product Assessment
These products have for centuries been widely used along most of the South Asian coastal areas and they still continue to be consumed in large amounts. In addition to this, they also point
5 Pages(1250 words)Research Paper
New product
These refer to the expenses that the organization has the ability to change in the course of the production process. Some of the controllable expenses regarding the operation of the business include transportation cost, utility
5 Pages(1250 words)Research Paper
Let us find you another Research Paper on topic PRODUCT REASSESSMENT for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us